Market Cap 81.43M
Revenue (ttm) 487.88M
Net Income (ttm) -97.90M
EPS (ttm) N/A
PE Ratio 0.00
Forward PE N/A
Profit Margin -20.07%
Debt to Equity Ratio 54.69
Volume 255,100
Avg Vol 678,932
Day's Range N/A - N/A
Shares Out 107.71M
Stochastic %K 46%
Beta 1.56
Analysts Sell
Price Target $2.15

Company Profile

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in...

Industry: Furnishings, Fixtures & Appliances
Sector: Consumer Cyclical
Address:
United States
R0yalTEA
R0yalTEA Jun. 26 at 11:29 AM
$PRPL Stock continues to 💩 the Bed every day how many days left before it runs out of compliance with the NasDaq for not being at least $1+ price per share
1 · Reply
MikeNEWS
MikeNEWS Jun. 24 at 3:07 PM
$PRPL Update: SEC Form 3 filed June 17, 2025 Fiske McNeil S. Jr is now officially a Director and 10% owner of Purple Innovation (PRPL), as per the SEC Form 3 filing . Who is Neil Fiske? • Veteran brand-builder and turnaround specialist • President of Black Diamond Equipment (Clarus Corp) since Feb 2023   • Former CEO of Marquee Brands (2020‑23), overseeing iconic names like Sur La Table and Martha Stewart  • Ex‑CEO of major consumer names: Gap (2018‑20), Billabong (2013‑18), Eddie Bauer (2007‑12), and Bath & Body Works (2003‑07)  • 14 years at Boston Consulting Group, rising to VP and office head  • BA from Williams College, MBA from Harvard  Neil Fiske brings institutional credibility, a proven track record in turning around consumer brands, and meaningful skin in the game. This signals strong leadership and confidence, which bodes well for Purple’s growth trajectory.
1 · Reply
hamflavored
hamflavored Jun. 24 at 1:16 PM
$PRPL whats happening here
0 · Reply
yorobbie
yorobbie Jun. 20 at 3:29 PM
$PRPL my Favorite stock!!! $3 by end of year easy
0 · Reply
Shrimpus
Shrimpus Jun. 20 at 1:44 PM
$PRPL Shareholder rights plan removed from corporate website - https://investors.purple.com/events-and-presentations/presentations/default.aspx
0 · Reply
PresidentTBOYCE
PresidentTBOYCE Jun. 16 at 2:35 PM
$PRPL I am just going to keep buying more! No way this doesn't hit $1 by Oct.
1 · Reply
MikeNEWS
MikeNEWS Jun. 15 at 1:31 PM
$PRPL Importantly, most of the warrants have a ten-year issue at a $1.50 strike but they have a noteworthy redemption clause: if the share price equals or exceeds $24 on 20 of 30 trading days, they can redeem the warrants by giving 45 days’ notice and exercise within that redemption window at $0.01/share. This incentive aligns with efforts to push the stock above $24 again. Note: the last time this stock did a run up it went from $4.52 to $40 within 6 months. And the margins of the products are much better for expansion than they were during that time. So huge potential for profits once demand in the industry turns around. Or they announce international expansion in partnership with $TPX . Buy and hold till $25, easy 30x anytime within next 4 years. Or a full buyout comes sooner and 2-5x current value.
2 · Reply
MikeNEWS
MikeNEWS Jun. 15 at 1:04 PM
$PRPL Tempur appears to be the likely acquirer, and their recent action seems designed to avoid a low-priced takeover. CCM (Coliseum Capital Management) is likely aiming to exit or reduce its stake, as they have already reached the 49.9% ownership limit, above which they cannot exercise their warrants due to the beneficial ownership cap . The recent agreement with Tempur seems to be a trial collaboration to assess long-term compatibility. It’s reasonable to expect that, before October, Tempur might acquire approximately 50% of CCM’s PRPL shares at $3+ per share—though this remains speculative. Note: Tempur announced a Gel bed but due to the intellectual property of purple, they had to cancel the new product last year and could not release it. So they are very interested in the technology and IP that purple owns. PRPL must maintain a share price above $1 by October 1st to stay in compliance, but the company may extend this deadline by an additional 180 days.
0 · Reply
goldensasky
goldensasky Jun. 13 at 12:09 PM
$PRPL coliseum capital bought over a million more shares. I think they are just below 50% ownership! No I think it is opposite of shorting! 😀
1 · Reply
Sswerve
Sswerve Jun. 8 at 2:26 AM
$MODV is the next to crash , just look at what Coliseum Capital did to $PRPL . These guys are grimey as fuk, short the stock to nothing on end and keep averaging down on the other, once they have enough shares they try to take it private for nothing. This will end the year under $1 for sure.
2 · Reply
Latest News on PRPL
Purple Mattress: Should You Buy This Mattress in 2025?

Apr 30, 2025, 3:34 PM EDT - 2 months ago

Purple Mattress: Should You Buy This Mattress in 2025?


Purple Innovation, Inc. (PRPL) Q3 2024 Earnings Call Transcript

Nov 4, 2024, 10:42 PM EST - 8 months ago

Purple Innovation, Inc. (PRPL) Q3 2024 Earnings Call Transcript


Purple Innovation Reports Third Quarter 2024 Results

Nov 4, 2024, 4:05 PM EST - 8 months ago

Purple Innovation Reports Third Quarter 2024 Results


Purple Innovation, Inc. (PRPL) Q2 2024 Earnings Call Transcript

Aug 9, 2024, 1:55 AM EDT - 11 months ago

Purple Innovation, Inc. (PRPL) Q2 2024 Earnings Call Transcript


Purple Innovation Reports Second Quarter 2024 Results

Aug 5, 2024, 4:05 PM EDT - 11 months ago

Purple Innovation Reports Second Quarter 2024 Results


Purple Innovation Reports First Quarter 2024 Results

May 7, 2024, 4:05 PM EDT - 1 year ago

Purple Innovation Reports First Quarter 2024 Results


Purple to Report First Quarter 2024 Results on May 7, 2024

Apr 30, 2024, 4:05 PM EDT - 1 year ago

Purple to Report First Quarter 2024 Results on May 7, 2024


Inducement Grants to Executive Officers

Mar 14, 2024, 5:32 PM EDT - 1 year ago

Inducement Grants to Executive Officers


Purple Innovation to Present at the 2024 ICR Conference

Jan 3, 2024, 4:05 PM EST - 1 year ago

Purple Innovation to Present at the 2024 ICR Conference


Purple Innovation Reports Third Quarter 2023 Results

Nov 9, 2023, 4:05 PM EST - 1 year ago

Purple Innovation Reports Third Quarter 2023 Results


Purple Innovation and RemWave Announce Partnership

Nov 1, 2023, 8:00 AM EDT - 1 year ago

Purple Innovation and RemWave Announce Partnership


PURPLE APPOINTS TRICIA MCDERMOTT AS CHIEF LEGAL OFFICER

Sep 27, 2023, 4:05 PM EDT - 1 year ago

PURPLE APPOINTS TRICIA MCDERMOTT AS CHIEF LEGAL OFFICER


PURPLE APPOINTS TODD VOGENSEN AS CHIEF FINANCIAL OFFICER

Sep 21, 2023, 4:05 PM EDT - 1 year ago

PURPLE APPOINTS TODD VOGENSEN AS CHIEF FINANCIAL OFFICER


Purple Innovation Reports Second Quarter 2023 Results

Aug 9, 2023, 4:05 PM EDT - 2 years ago

Purple Innovation Reports Second Quarter 2023 Results


Purple Innovation, Inc. (PRPL) Q1 2023 Earnings Call Transcript

May 10, 2023, 10:23 PM EDT - 2 years ago

Purple Innovation, Inc. (PRPL) Q1 2023 Earnings Call Transcript


Purple Innovation Reports First Quarter 2023 Results

May 10, 2023, 4:05 PM EDT - 2 years ago

Purple Innovation Reports First Quarter 2023 Results


Purple to Report First Quarter 2023 Results on May 9, 2023

May 2, 2023, 4:05 PM EDT - 2 years ago

Purple to Report First Quarter 2023 Results on May 9, 2023


R0yalTEA
R0yalTEA Jun. 26 at 11:29 AM
$PRPL Stock continues to 💩 the Bed every day how many days left before it runs out of compliance with the NasDaq for not being at least $1+ price per share
1 · Reply
MikeNEWS
MikeNEWS Jun. 24 at 3:07 PM
$PRPL Update: SEC Form 3 filed June 17, 2025 Fiske McNeil S. Jr is now officially a Director and 10% owner of Purple Innovation (PRPL), as per the SEC Form 3 filing . Who is Neil Fiske? • Veteran brand-builder and turnaround specialist • President of Black Diamond Equipment (Clarus Corp) since Feb 2023   • Former CEO of Marquee Brands (2020‑23), overseeing iconic names like Sur La Table and Martha Stewart  • Ex‑CEO of major consumer names: Gap (2018‑20), Billabong (2013‑18), Eddie Bauer (2007‑12), and Bath & Body Works (2003‑07)  • 14 years at Boston Consulting Group, rising to VP and office head  • BA from Williams College, MBA from Harvard  Neil Fiske brings institutional credibility, a proven track record in turning around consumer brands, and meaningful skin in the game. This signals strong leadership and confidence, which bodes well for Purple’s growth trajectory.
1 · Reply
hamflavored
hamflavored Jun. 24 at 1:16 PM
$PRPL whats happening here
0 · Reply
yorobbie
yorobbie Jun. 20 at 3:29 PM
$PRPL my Favorite stock!!! $3 by end of year easy
0 · Reply
Shrimpus
Shrimpus Jun. 20 at 1:44 PM
$PRPL Shareholder rights plan removed from corporate website - https://investors.purple.com/events-and-presentations/presentations/default.aspx
0 · Reply
PresidentTBOYCE
PresidentTBOYCE Jun. 16 at 2:35 PM
$PRPL I am just going to keep buying more! No way this doesn't hit $1 by Oct.
1 · Reply
MikeNEWS
MikeNEWS Jun. 15 at 1:31 PM
$PRPL Importantly, most of the warrants have a ten-year issue at a $1.50 strike but they have a noteworthy redemption clause: if the share price equals or exceeds $24 on 20 of 30 trading days, they can redeem the warrants by giving 45 days’ notice and exercise within that redemption window at $0.01/share. This incentive aligns with efforts to push the stock above $24 again. Note: the last time this stock did a run up it went from $4.52 to $40 within 6 months. And the margins of the products are much better for expansion than they were during that time. So huge potential for profits once demand in the industry turns around. Or they announce international expansion in partnership with $TPX . Buy and hold till $25, easy 30x anytime within next 4 years. Or a full buyout comes sooner and 2-5x current value.
2 · Reply
MikeNEWS
MikeNEWS Jun. 15 at 1:04 PM
$PRPL Tempur appears to be the likely acquirer, and their recent action seems designed to avoid a low-priced takeover. CCM (Coliseum Capital Management) is likely aiming to exit or reduce its stake, as they have already reached the 49.9% ownership limit, above which they cannot exercise their warrants due to the beneficial ownership cap . The recent agreement with Tempur seems to be a trial collaboration to assess long-term compatibility. It’s reasonable to expect that, before October, Tempur might acquire approximately 50% of CCM’s PRPL shares at $3+ per share—though this remains speculative. Note: Tempur announced a Gel bed but due to the intellectual property of purple, they had to cancel the new product last year and could not release it. So they are very interested in the technology and IP that purple owns. PRPL must maintain a share price above $1 by October 1st to stay in compliance, but the company may extend this deadline by an additional 180 days.
0 · Reply
goldensasky
goldensasky Jun. 13 at 12:09 PM
$PRPL coliseum capital bought over a million more shares. I think they are just below 50% ownership! No I think it is opposite of shorting! 😀
1 · Reply
Sswerve
Sswerve Jun. 8 at 2:26 AM
$MODV is the next to crash , just look at what Coliseum Capital did to $PRPL . These guys are grimey as fuk, short the stock to nothing on end and keep averaging down on the other, once they have enough shares they try to take it private for nothing. This will end the year under $1 for sure.
2 · Reply
R0yalTEA
R0yalTEA Jun. 6 at 1:48 PM
$PRPL im addicted to sleep because of this company’s Purple Mattress, but I been losing sleep over my investment in this Company’s Stock which is making me Lose Money . $1 or delist or reverse split. Time is running out 4,3,2,1, 💣
1 · Reply
Chunkylover54
Chunkylover54 Jun. 4 at 2:29 PM
$PRPL looks like it’s ready for a move. Hopefully up.
0 · Reply
R0yalTEA
R0yalTEA Jun. 3 at 12:42 PM
$PRPL I’m #addicted to sleep because of this Company
0 · Reply
Za2ms
Za2ms May. 29 at 3:10 AM
$PRPL Isn't it just nuts this stock just gets punished day by day and then you look at SNBR, which is not so hot and its almost doubled on no news?
1 · Reply
InvertedThinking
InvertedThinking May. 28 at 3:59 AM
$PRPL risks on risks on risks
0 · Reply
yorobbie
yorobbie May. 27 at 2:56 PM
$PRPL buyout at $2+ by end of year. lets go
0 · Reply
trade54
trade54 May. 24 at 11:38 AM
$PRPL is this dilution ? Filing happened on Friday https://www.gurufocus.com/news/2886931/purple-innovation-prpl-plans-to-offer-9264-million-shares
4 · Reply
Chunkylover54
Chunkylover54 May. 22 at 6:31 PM
$PRPL why does the street hate this so much?
0 · Reply
Bazzzigar
Bazzzigar May. 21 at 9:26 PM
$PRPL ATER KULR
0 · Reply
R0yalTEA
R0yalTEA May. 20 at 1:32 PM
$PRPL Reverse Split or believe there is a #buyout and wait or a delisted take your pick then make the money move based upon those 3 options
2 · Reply
MikeNEWS
MikeNEWS May. 20 at 12:13 AM
$PRPL Has anyone picked up on the CEO’s new growth strategy—it’s clear what’s happening with the recent deal involving $TPX. Purple is positioning itself as a dedicated manufacturer of the GelFlex Grid, while leveraging Tempur’s economies of scale to handle mattress assembly. This allows Purple to focus mostly on producing the grid, which will significantly improve future margins. Even more importantly, this opens the door for licensing the GelFlex Grid for use beyond Purple-branded products. Purple can supply the grid to companies across industries—mattresses, airlines, furniture, automotive, marine—you name it. Can be branded as the next best thing invented after memory foam. With Tempur’s global distribution network and ownership of major retail chains similar to Mattress Firm around the world, the next phase is likely worldwide distribution. All Purple has to do is manufacture and ship the GelFlex Grid. Game-changing move. 🤯 👏👏
0 · Reply
fishinNbanjo
fishinNbanjo May. 14 at 7:29 PM
$PRPL wow, why did it get wrecked so bad today
1 · Reply