Aug. 25 at 2:48 PM
$PRPL Purple has doubled floor space in Mattress Firm and expanded six-fold in Costco, creating far broader retail presence. They’ve already invested in factory capacity to support rapid scaling, and management hinted at another major retail partnership in the last earnings call.
They haven’t even started serious international expansion. CEO Robert DeMartini previously scaled New Balance from a U.S.-only brand to
$5B globally in a few years and is set to execute a similar playbook here.
With suppressed demand last 2 years set to rebound with rate cuts, stronger distribution, greater capacity, new retail deals, and proven leadership, Purple has a realistic path to
$1.5B in sales and potentially a
$4B valuation within 2–4 years, especially once international growth begins.
All they need to show is
$375M sales in Q4 2026 for this valuation to happen.