Market Cap 13.91M
Revenue (ttm) 468.73M
Net Income (ttm) -51.41M
EPS (ttm) N/A
PE Ratio 0.00
Forward PE N/A
Profit Margin -10.97%
Debt to Equity Ratio -1.99
Volume 407,900
Avg Vol 39,130
Day's Range N/A - N/A
Shares Out 4.36M
Stochastic %K 56%
Beta 1.40
Analysts Sell
Price Target $20.62

Company Profile

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is he...

Industry: Furnishings, Fixtures & Appliances
Sector: Consumer Cyclical
Phone: 801 756 2600
Address:
4100 North Chapel Ridge Road, Suite 200, Lehi, United States
HankHavoc
HankHavoc Sep. 20 at 1:12 AM
$PRPL $GEMI Solar may be the next big theme, And I believe they will come for SPRU first. Why I am bullish on SPRU, check below.../ SPRU: 💎 Market Cap: $35 Million Total Cash: $81.5 Million Book/sh: $6.25 - Double Bottom on Daily Chart - Reduced Expenses - $108.5M in Sales
0 · Reply
Multipliers
Multipliers Sep. 18 at 9:43 PM
$PRPL over 10,000,000 shares (pre split) traded today vs way less than 1M typically. Your thoughts on why?
1 · Reply
topstockalerts
topstockalerts Sep. 18 at 9:31 PM
$PRPL this one is putting together a pretty convincing case.
0 · Reply
Multipliers
Multipliers Sep. 18 at 8:39 PM
$PRPL If like Sleep Number back during the great financial crisis we do have a massive turnaround back to $25, 50, 75 or $100, the volatility will be massive. Hold on to your shares!
0 · Reply
inThaJungle
inThaJungle Sep. 18 at 7:36 PM
$PRPL okay I’m here 😝 RUN IT.
0 · Reply
DrummerWI
DrummerWI Sep. 18 at 7:24 PM
$PRPL Colesium stole my shares. 😑🖕
0 · Reply
Shrimpus
Shrimpus Sep. 18 at 6:58 PM
$PRPL Highest volume in a year, let's see what next week brings!
1 · Reply
nothingtolose01
nothingtolose01 Sep. 18 at 12:42 AM
$PRPL 9c pre-split Can they at least give each shareholder a fucking luxury mattress before shutting the doors?
0 · Reply
Multipliers
Multipliers Sep. 17 at 11:27 PM
$PRPL This is an example (Actually went to $133 in 2021)of what is possible if they can stay afloat: SCSS was Select Comfort Corporation (now Sleep Number), and it traded under SCSS during 2008–2015. The period is striking because the stock nearly collapsed during the financial crisis and then recovered dramatically. SEC filings show SCSS traded as low as $0.19 in 2008, while by 2014 it reached a quarterly high of $27.35.
0 · Reply
bobwut12
bobwut12 Sep. 17 at 9:36 PM
$PRPL How many other longs have lost pretty much their entire investment here? I was an idiot thinking that this was a bargain when it was around a dollar. Should've left before the reverse split, and then possibly return when they're in danger of delisting again (we're getting pretty close to the $1 threshold again).
1 · Reply
Latest News on PRPL
Purple Innovation trading resumes

2026-08-11T13:50:46.000Z - 5 weeks ago

Purple Innovation trading resumes


Purple Innovation trading halted, volatility trading pause

2026-08-11T13:45:15.000Z - 5 weeks ago

Purple Innovation trading halted, volatility trading pause


Purple Innovation Earnings Call Transcript: Q2 2026

Aug 10, 2026, 4:30 PM EDT - 5 weeks ago

Purple Innovation Earnings Call Transcript: Q2 2026


Purple Innovation Earnings release: Q2 2026

Aug 10, 2026, 4:30 PM EDT - 5 weeks ago

Purple Innovation Earnings release: Q2 2026


Purple Innovation Quarterly report: Q2 2026

Aug 10, 2026, 4:30 PM EDT - 5 weeks ago

Purple Innovation Quarterly report: Q2 2026


Purple Innovation reports Q2 EPS (74c), consensus ($2.23)

2026-08-10T20:10:47.000Z - 5 weeks ago

Purple Innovation reports Q2 EPS (74c), consensus ($2.23)


Purple Innovation Reports Second Quarter 2026 Results

Aug 10, 2026, 4:05 PM EDT - 5 weeks ago

Purple Innovation Reports Second Quarter 2026 Results


Purple Innovation trading halted, news pending

2026-07-17T23:50:35.000Z - 2 months ago

Purple Innovation trading halted, news pending


Purple Innovation Proxy statement: Proxy filing

Jun 8, 2026, 8:00 AM EDT - 3 months ago

Purple Innovation Proxy statement: Proxy filing


Purple Innovation Proxy statement: Proxy filing

May 29, 2026, 8:00 AM EDT - 3 months ago

Purple Innovation Proxy statement: Proxy filing


Purple Innovation price target lowered to 65c from 85c at UBS

2026-04-29T15:13:38.000Z - 4 months ago

Purple Innovation price target lowered to 65c from 85c at UBS


Purple Innovation announces CFO transition

2026-04-28T12:43:21.000Z - 4 months ago

Purple Innovation announces CFO transition


Purple Innovation Earnings Call Transcript: Q1 2026

Apr 28, 2026, 8:30 AM EDT - 4 months ago

Purple Innovation Earnings Call Transcript: Q1 2026


Purple Innovation Earnings release: Q1 2026

Apr 28, 2026, 8:30 AM EDT - 4 months ago

Purple Innovation Earnings release: Q1 2026


Purple Innovation Quarterly report: Q1 2026

Apr 28, 2026, 8:30 AM EDT - 4 months ago

Purple Innovation Quarterly report: Q1 2026


Purple Innovation Reports First Quarter 2026 Results

Apr 28, 2026, 8:00 AM EDT - 4 months ago

Purple Innovation Reports First Quarter 2026 Results


Purple Innovation Announces CFO Transition

Apr 28, 2026, 7:59 AM EDT - 4 months ago

Purple Innovation Announces CFO Transition


Purple Innovation Proxy statement: Proxy filing

Apr 22, 2026, 8:00 AM EDT - 5 months ago

Purple Innovation Proxy statement: Proxy filing


Purple Innovation Proxy statement: Proxy filing

Apr 22, 2026, 8:00 AM EDT - 5 months ago

Purple Innovation Proxy statement: Proxy filing


Purple Innovation price target lowered to 85c from $1 at UBS

2026-04-01T11:44:55.000Z - 5 months ago

Purple Innovation price target lowered to 85c from $1 at UBS


Purple Innovation Earnings Call Transcript: Q4 2025

Mar 31, 2026, 8:30 AM EDT - 5 months ago

Purple Innovation Earnings Call Transcript: Q4 2025


Purple Innovation Annual report: Q4 2025

Mar 31, 2026, 8:30 AM EDT - 5 months ago

Purple Innovation Annual report: Q4 2025


Purple Innovation Earnings release: Q4 2025

Mar 31, 2026, 8:30 AM EDT - 5 months ago

Purple Innovation Earnings release: Q4 2025


Purple Innovation reports Q4 EPS (3c), consensus (5c)

2026-03-31T12:10:34.000Z - 5 months ago

Purple Innovation reports Q4 EPS (3c), consensus (5c)


Purple Innovation Earnings Call Transcript: Q3 2025

Nov 4, 2025, 4:30 PM EST - 10 months ago

Purple Innovation Earnings Call Transcript: Q3 2025


Purple Innovation Earnings release: Q3 2025

Nov 4, 2025, 4:30 PM EST - 10 months ago

Purple Innovation Earnings release: Q3 2025


Purple Innovation Quarterly report: Q3 2025

Nov 4, 2025, 4:30 PM EST - 10 months ago

Purple Innovation Quarterly report: Q3 2025


Purple Innovation reports Q3 adjusted EPS (8c), consensus (10c)

2025-11-04T21:26:49.000Z - 10 months ago

Purple Innovation reports Q3 adjusted EPS (8c), consensus (10c)


Purple Innovation Reports Third Quarter 2025 Results

Nov 4, 2025, 4:05 PM EST - 10 months ago

Purple Innovation Reports Third Quarter 2025 Results


Purple Innovation Earnings Call Transcript: Q2 2025

Jul 29, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings Call Transcript: Q2 2025


Purple Innovation Quarterly report: Q2 2025

Jul 29, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Quarterly report: Q2 2025


Purple Innovation Earnings release: Q2 2025

Jul 29, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings release: Q2 2025


Purple Innovation Registration statement: Registration Filing

May 23, 2025, 8:00 AM EDT - 1 year ago

Purple Innovation Registration statement: Registration Filing


Purple Innovation Earnings Call Transcript: Q1 2025

May 6, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings Call Transcript: Q1 2025


Purple Innovation Earnings release: Q1 2025

May 6, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings release: Q1 2025


Purple Innovation Quarterly report: Q1 2025

May 6, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Quarterly report: Q1 2025


Purple Mattress: Should You Buy This Mattress in 2025?

Apr 30, 2025, 3:34 PM EDT - 1 year ago

Purple Mattress: Should You Buy This Mattress in 2025?


Purple Innovation Proxy statement: Proxy Filing

Apr 18, 2025, 8:00 AM EDT - 1 year ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Proxy statement: Proxy Filing

Apr 18, 2025, 8:00 AM EDT - 1 year ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Earnings Call Transcript: Q4 2024

Mar 13, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings Call Transcript: Q4 2024


Purple Innovation Annual report: Q4 2024

Mar 13, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Annual report: Q4 2024


Purple Innovation Earnings release: Q4 2024

Mar 13, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings release: Q4 2024


Purple Innovation Transcript: 27th Annual ICR Conference

Jan 13, 2025, 3:00 PM EST - 1 year ago

Purple Innovation Transcript: 27th Annual ICR Conference


Purple Innovation Earnings Call Transcript: Q3 2024

Nov 4, 2024, 4:30 PM EST - 1 year ago

Purple Innovation Earnings Call Transcript: Q3 2024


Purple Innovation Earnings release: Q3 2024

Nov 4, 2024, 4:30 PM EST - 1 year ago

Purple Innovation Earnings release: Q3 2024


Purple Innovation Quarterly report: Q3 2024

Nov 4, 2024, 4:30 PM EST - 1 year ago

Purple Innovation Quarterly report: Q3 2024


Purple Innovation Reports Third Quarter 2024 Results

Nov 4, 2024, 4:05 PM EST - 1 year ago

Purple Innovation Reports Third Quarter 2024 Results


Purple Innovation Proxy statement: Proxy Filing

Aug 26, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Proxy statement: Proxy Filing

Aug 26, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Proxy statement: Proxy Filing

Aug 7, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Earnings Call Transcript: Q2 2024

Aug 5, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings Call Transcript: Q2 2024


Purple Innovation Quarterly report: Q2 2024

Aug 5, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Quarterly report: Q2 2024


Purple Innovation Earnings release: Q2 2024

Aug 5, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings release: Q2 2024


Purple Innovation Reports Second Quarter 2024 Results

Aug 5, 2024, 4:05 PM EDT - 2 years ago

Purple Innovation Reports Second Quarter 2024 Results


Purple to Report Second Quarter 2024 Results on August 5, 2024

Jul 25, 2024, 4:05 PM EDT - 2 years ago

Purple to Report Second Quarter 2024 Results on August 5, 2024


Purple Innovation Registration statement: Registration Filing

May 31, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Registration statement: Registration Filing


Purple Innovation Earnings Call Transcript: Q1 2024

May 7, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings Call Transcript: Q1 2024


Purple Innovation Quarterly report: Q1 2024

May 7, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Quarterly report: Q1 2024


Purple Innovation Earnings release: Q1 2024

May 7, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings release: Q1 2024


Purple Innovation Reports First Quarter 2024 Results

May 7, 2024, 4:05 PM EDT - 2 years ago

Purple Innovation Reports First Quarter 2024 Results


Purple to Report First Quarter 2024 Results on May 7, 2024

Apr 30, 2024, 4:05 PM EDT - 2 years ago

Purple to Report First Quarter 2024 Results on May 7, 2024


Purple Innovation Proxy statement: Proxy Filing

Apr 23, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Proxy statement: Proxy Filing

Apr 23, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Registration statement: Registration Filing

Mar 21, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Registration statement: Registration Filing


Inducement Grants to Executive Officers

Mar 14, 2024, 5:32 PM EDT - 2 years ago

Inducement Grants to Executive Officers


Purple Innovation to Present at the 36th Annual ROTH Conference

Mar 13, 2024, 4:05 PM EDT - 2 years ago

Purple Innovation to Present at the 36th Annual ROTH Conference


Purple Innovation Earnings Call Transcript: Q4 2023

Mar 12, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings Call Transcript: Q4 2023


Purple Innovation Annual report: Q4 2023

Mar 12, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Annual report: Q4 2023


Purple Innovation Earnings release: Q4 2023

Mar 12, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings release: Q4 2023


Purple Innovation to Present at the 2024 ICR Conference

Jan 3, 2024, 4:05 PM EST - 2 years ago

Purple Innovation to Present at the 2024 ICR Conference


Purple Innovation Earnings Call Transcript: Q3 2023

Nov 9, 2023, 4:30 PM EST - 2 years ago

Purple Innovation Earnings Call Transcript: Q3 2023


Purple Innovation Quarterly report: Q3 2023

Nov 9, 2023, 4:30 PM EST - 2 years ago

Purple Innovation Quarterly report: Q3 2023


Purple Innovation Earnings release: Q3 2023

Nov 9, 2023, 4:30 PM EST - 2 years ago

Purple Innovation Earnings release: Q3 2023


Purple Innovation Reports Third Quarter 2023 Results

Nov 9, 2023, 4:05 PM EST - 2 years ago

Purple Innovation Reports Third Quarter 2023 Results


Purple Innovation and RemWave Announce Partnership

Nov 1, 2023, 8:00 AM EDT - 2 years ago

Purple Innovation and RemWave Announce Partnership


Purple to Report Third Quarter 2023 Results on November 9, 2023

Oct 24, 2023, 4:05 PM EDT - 2 years ago

Purple to Report Third Quarter 2023 Results on November 9, 2023


PURPLE APPOINTS TRICIA MCDERMOTT AS CHIEF LEGAL OFFICER

Sep 27, 2023, 4:05 PM EDT - 2 years ago

PURPLE APPOINTS TRICIA MCDERMOTT AS CHIEF LEGAL OFFICER


PURPLE APPOINTS TODD VOGENSEN AS CHIEF FINANCIAL OFFICER

Sep 21, 2023, 4:05 PM EDT - 2 years ago

PURPLE APPOINTS TODD VOGENSEN AS CHIEF FINANCIAL OFFICER


Purple Innovation Earnings Call Transcript: Q2 2023

Aug 9, 2023, 4:30 PM EDT - 3 years ago

Purple Innovation Earnings Call Transcript: Q2 2023


Purple Innovation Quarterly report: Q2 2023

Aug 9, 2023, 4:30 PM EDT - 3 years ago

Purple Innovation Quarterly report: Q2 2023


Purple Innovation Earnings release: Q2 2023

Aug 9, 2023, 4:30 PM EDT - 3 years ago

Purple Innovation Earnings release: Q2 2023


Purple Innovation Reports Second Quarter 2023 Results

Aug 9, 2023, 4:05 PM EDT - 3 years ago

Purple Innovation Reports Second Quarter 2023 Results


HankHavoc
HankHavoc Sep. 20 at 1:12 AM
$PRPL $GEMI Solar may be the next big theme, And I believe they will come for SPRU first. Why I am bullish on SPRU, check below.../ SPRU: 💎 Market Cap: $35 Million Total Cash: $81.5 Million Book/sh: $6.25 - Double Bottom on Daily Chart - Reduced Expenses - $108.5M in Sales
0 · Reply
Multipliers
Multipliers Sep. 18 at 9:43 PM
$PRPL over 10,000,000 shares (pre split) traded today vs way less than 1M typically. Your thoughts on why?
1 · Reply
topstockalerts
topstockalerts Sep. 18 at 9:31 PM
$PRPL this one is putting together a pretty convincing case.
0 · Reply
Multipliers
Multipliers Sep. 18 at 8:39 PM
$PRPL If like Sleep Number back during the great financial crisis we do have a massive turnaround back to $25, 50, 75 or $100, the volatility will be massive. Hold on to your shares!
0 · Reply
inThaJungle
inThaJungle Sep. 18 at 7:36 PM
$PRPL okay I’m here 😝 RUN IT.
0 · Reply
DrummerWI
DrummerWI Sep. 18 at 7:24 PM
$PRPL Colesium stole my shares. 😑🖕
0 · Reply
Shrimpus
Shrimpus Sep. 18 at 6:58 PM
$PRPL Highest volume in a year, let's see what next week brings!
1 · Reply
nothingtolose01
nothingtolose01 Sep. 18 at 12:42 AM
$PRPL 9c pre-split Can they at least give each shareholder a fucking luxury mattress before shutting the doors?
0 · Reply
Multipliers
Multipliers Sep. 17 at 11:27 PM
$PRPL This is an example (Actually went to $133 in 2021)of what is possible if they can stay afloat: SCSS was Select Comfort Corporation (now Sleep Number), and it traded under SCSS during 2008–2015. The period is striking because the stock nearly collapsed during the financial crisis and then recovered dramatically. SEC filings show SCSS traded as low as $0.19 in 2008, while by 2014 it reached a quarterly high of $27.35.
0 · Reply
bobwut12
bobwut12 Sep. 17 at 9:36 PM
$PRPL How many other longs have lost pretty much their entire investment here? I was an idiot thinking that this was a bargain when it was around a dollar. Should've left before the reverse split, and then possibly return when they're in danger of delisting again (we're getting pretty close to the $1 threshold again).
1 · Reply
Chunkylover54
Chunkylover54 Sep. 17 at 8:11 PM
$PRPL someone has to be intentionally tanking it. This absolutely ridiculous.
0 · Reply
Lacunabeats
Lacunabeats Sep. 17 at 12:29 PM
$PRPL god damn I want to go all in on this. Got my money tied up but this looks like too juicy of a buy zone
0 · Reply
esb016
esb016 Sep. 16 at 10:52 PM
$PRPL No end in sight. Not a holder. But this is just too damn silly.
0 · Reply
Multipliers
Multipliers Sep. 16 at 8:19 PM
$PRPL At this marketcap you'd think they haven't sold a single mattress this year. Seems to be greatly oversold, particularly given the momentum they reported in the 2Q.
0 · Reply
westparktrader
westparktrader Sep. 16 at 6:36 PM
$PRPL these mattress are cancer beds foam is gassing off into your room. grind the inventory up and sell it as insulation
1 · Reply
fishinNbanjo
fishinNbanjo Sep. 15 at 6:06 PM
$PRPL yikes, glad i got out of this 90% ago.
1 · Reply
nothingtolose01
nothingtolose01 Sep. 14 at 2:40 PM
$PRPL just hands the key to Colosseum and get it over with 13M market cap if they selling dog shit it will be worth more
1 · Reply
Multipliers
Multipliers Sep. 10 at 5:40 PM
$PRPL The only things that can save us now is a rate cut and better than expected earnings. Hard to accept that such a great and innovative product might die on the vine here.
0 · Reply
Shrimpus
Shrimpus Sep. 10 at 3:20 PM
$PRPL Someone might as well make a public offer. Company only worth $150M right now
0 · Reply
bobwut12
bobwut12 Sep. 9 at 10:55 AM
$PRPL As a long on this that's down a ton, I feel very concerned that insider holdings are so insignificant here (<5%) and that we haven't seen huge insider buys in years (I don't consider the new CFO's singular buy as a significant purchase). The cynic in me is whispering into my ears that the current management is content to collect their salaries and bleed the company dry as the stock price is of no consequence to them given their lack of holdings. I'm pretty sure that the largest individual shareholder is the CEO, but with the recent reverse split he only has ~<40,000 shares. I'm also somewhat surprised that no body has even attempted a hostile takeover given the current abysmal market cap (~$16 mil), like I can't see how it could possibly cost any more than $70 mil (likely much less) for Coliseum or anyone else to gain a majority controlling stake in the company. I really really really hope an insider makes a major purchase soon to bring back some hope. We need that hope.
2 · Reply
hamflavored
hamflavored Sep. 5 at 3:29 PM
$PRPL ya know i bought that pillow like 2 or 3 years ago for like$99 and that thing is still going strong. Ive washed it several times too. I do not own a dime in this company but thats a really good pillow.
0 · Reply
Multipliers
Multipliers Sep. 3 at 1:58 AM
$PRPL A green day!
1 · Reply