Market Cap 76.55M
Revenue (ttm) 487.88M
Net Income (ttm) -97.90M
EPS (ttm) N/A
PE Ratio 0.00
Forward PE N/A
Profit Margin -20.07%
Debt to Equity Ratio -3.82
Volume 192,049
Avg Vol 266,094
Day's Range N/A - N/A
Shares Out 108.41M
Stochastic %K 15%
Beta 1.83
Analysts Sell
Price Target $2.53

Company Profile

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in...

Industry: Furnishings, Fixtures & Appliances
Sector: Consumer Cyclical
Phone: 801-756-2600
Address:
4100 North Chapel Ridge Rd, Suite 200, Lehi, United States
MikeNEWS
MikeNEWS Mar. 17 at 8:37 PM
$PRPL What was just filed mostly say “legacy stock awards vested, taxes were handled, and performance awards failed.” • CEO Robert DeMartini: 56,529 RSUs vested into shares; 314,943 PSUs did not vest because stock-price targets were not met; 16,309 shares were withheld for taxes. He ended with 919,734 shares.  • COO Eric Haynor: 14,097 RSUs vested; 78,539 PSUs were canceled for missing stock-price targets.  • Chief of Owned Retail Jeffery Kerby: 9,186 RSUs vested; 2,651 shares withheld for taxes; 51,178 PSUs lapsed. He ended with 66,978 shares.  • Principal Accounting Officer Ulrich Turner: 6,292 RSUs vested; 18,875 PSUs were forfeited. He ended with 34,431 shares.  • CFO Todd Vogensen: 43,210 RSUs vested; 12,683 shares withheld for taxes; he ended with 78,395 shares.  • Chief Innovation Officer Jeffrey Hutchings: 11,235 RSUs vested; 62,595 PSUs did not vest. He ended with 80,066 shares. 
1 · Reply
Enjoy_Life_Bro
Enjoy_Life_Bro Mar. 17 at 6:45 PM
$PRPL buyout? Maybe
0 · Reply
Ray89c
Ray89c Mar. 16 at 9:13 PM
$PRPL when is the earnings
0 · Reply
MikeNEWS
MikeNEWS Mar. 16 at 8:03 PM
$PRPL The Costco “purple squishy” trend already produced multiple viral TikTok videos with 100K+ likes. At the same time, the content sits inside huge TikTok discovery ecosystems like # costco (32B views), # costcofinds (8B views), # squishy (5B views) and # purple (34B views). Even if only a tiny fraction of those feeds actually show the squishy videos, that still implies tens of millions of impressions. A reasonable estimate is that since January the Costco squishy trend alone has likely generated 30–60 million social views for Purple across TikTok, Instagram, X, and YouTube. All essentially free viral marketing.
2 · Reply
Frodo_Bagholder
Frodo_Bagholder Mar. 16 at 5:13 PM
$PRPL mark my words - at these prices, Purple will get bought out. Easy 30%+ gain over the next year. I’ve got a starter position
1 · Reply
Multipliers
Multipliers Mar. 16 at 1:57 PM
$PRPL would love to see some large insider buying at this level!
1 · Reply
MikeNEWS
MikeNEWS Mar. 15 at 4:28 PM
$PRPL Anyone seen the viral stealing of the Costco Purple Squishys . This is amazing accidental viral marketing. This looks like it can go as viral as the egg drop on TikTok and Instagram. Purple should jump on this and start treasure hunts giving away free ones and also have a campaign so anyone that buys a mattress emails in a invoice with a missing squishy they will post two free to your house. Just search “Purple Squishy Costco” on any social media platform and look at the view counts and likes 🤯📈🚀
1 · Reply
trade54
trade54 Mar. 14 at 10:28 PM
$PRPL Trend is moving towards delisting (may Nasdaq notice) or RS by May. CEO and Board should have handled the strategic review process better and should have taken their chances. First time, earnings are delayed which is a big concern. Now, BO chances are getting thin. But, always there is hope.
1 · Reply
Soundsmith88
Soundsmith88 Mar. 13 at 4:29 PM
$PRPL Any earnings annoucement? Gotta be a buyout in progress right?
2 · Reply
Grndmstr
Grndmstr Mar. 12 at 9:36 PM
$PRPL so umm. Earnings?
1 · Reply
Latest News on PRPL
Purple Innovation, Inc. (PRPL) Q3 2025 Earnings Call Transcript

Nov 4, 2025, 11:16 PM EST - 4 months ago

Purple Innovation, Inc. (PRPL) Q3 2025 Earnings Call Transcript


Purple Innovation Reports Third Quarter 2025 Results

Nov 4, 2025, 4:05 PM EST - 4 months ago

Purple Innovation Reports Third Quarter 2025 Results


Purple Innovation, Inc. (PRPL) Q2 2025 Earnings Call Transcript

Jul 29, 2025, 11:37 PM EDT - 8 months ago

Purple Innovation, Inc. (PRPL) Q2 2025 Earnings Call Transcript


Purple Innovation, Inc. (PRPL) Q1 2025 Earnings Call Transcript

May 6, 2025, 9:59 PM EDT - 11 months ago

Purple Innovation, Inc. (PRPL) Q1 2025 Earnings Call Transcript


Purple Mattress: Should You Buy This Mattress in 2025?

Apr 30, 2025, 3:34 PM EDT - 11 months ago

Purple Mattress: Should You Buy This Mattress in 2025?


Purple Innovation Reports Third Quarter 2024 Results

Nov 4, 2024, 4:05 PM EST - 1 year ago

Purple Innovation Reports Third Quarter 2024 Results


Purple Innovation Reports Second Quarter 2024 Results

Aug 5, 2024, 4:05 PM EDT - 1 year ago

Purple Innovation Reports Second Quarter 2024 Results


Purple Innovation Reports First Quarter 2024 Results

May 7, 2024, 4:05 PM EDT - 2 years ago

Purple Innovation Reports First Quarter 2024 Results


Purple to Report First Quarter 2024 Results on May 7, 2024

Apr 30, 2024, 4:05 PM EDT - 2 years ago

Purple to Report First Quarter 2024 Results on May 7, 2024


Inducement Grants to Executive Officers

Mar 14, 2024, 5:32 PM EDT - 2 years ago

Inducement Grants to Executive Officers


Purple Innovation to Present at the 36th Annual ROTH Conference

Mar 13, 2024, 4:05 PM EDT - 2 years ago

Purple Innovation to Present at the 36th Annual ROTH Conference


Purple Innovation, Inc. (PRPL) Q4 2023 Earnings Call Transcript

Mar 12, 2024, 9:38 PM EDT - 2 years ago

Purple Innovation, Inc. (PRPL) Q4 2023 Earnings Call Transcript


Purple Innovation to Present at the 2024 ICR Conference

Jan 3, 2024, 4:05 PM EST - 2 years ago

Purple Innovation to Present at the 2024 ICR Conference


Purple Innovation, Inc. (PRPL) Q3 2023 Earnings Call Transcript

Nov 9, 2023, 11:10 PM EST - 2 years ago

Purple Innovation, Inc. (PRPL) Q3 2023 Earnings Call Transcript


Purple Innovation Reports Third Quarter 2023 Results

Nov 9, 2023, 4:05 PM EST - 2 years ago

Purple Innovation Reports Third Quarter 2023 Results


Purple Innovation and RemWave Announce Partnership

Nov 1, 2023, 8:00 AM EDT - 2 years ago

Purple Innovation and RemWave Announce Partnership


Purple to Report Third Quarter 2023 Results on November 9, 2023

Oct 24, 2023, 4:05 PM EDT - 2 years ago

Purple to Report Third Quarter 2023 Results on November 9, 2023


PURPLE APPOINTS TRICIA MCDERMOTT AS CHIEF LEGAL OFFICER

Sep 27, 2023, 4:05 PM EDT - 2 years ago

PURPLE APPOINTS TRICIA MCDERMOTT AS CHIEF LEGAL OFFICER


PURPLE APPOINTS TODD VOGENSEN AS CHIEF FINANCIAL OFFICER

Sep 21, 2023, 4:05 PM EDT - 2 years ago

PURPLE APPOINTS TODD VOGENSEN AS CHIEF FINANCIAL OFFICER


Purple Innovation Reports Second Quarter 2023 Results

Aug 9, 2023, 4:05 PM EDT - 2 years ago

Purple Innovation Reports Second Quarter 2023 Results


MikeNEWS
MikeNEWS Mar. 17 at 8:37 PM
$PRPL What was just filed mostly say “legacy stock awards vested, taxes were handled, and performance awards failed.” • CEO Robert DeMartini: 56,529 RSUs vested into shares; 314,943 PSUs did not vest because stock-price targets were not met; 16,309 shares were withheld for taxes. He ended with 919,734 shares.  • COO Eric Haynor: 14,097 RSUs vested; 78,539 PSUs were canceled for missing stock-price targets.  • Chief of Owned Retail Jeffery Kerby: 9,186 RSUs vested; 2,651 shares withheld for taxes; 51,178 PSUs lapsed. He ended with 66,978 shares.  • Principal Accounting Officer Ulrich Turner: 6,292 RSUs vested; 18,875 PSUs were forfeited. He ended with 34,431 shares.  • CFO Todd Vogensen: 43,210 RSUs vested; 12,683 shares withheld for taxes; he ended with 78,395 shares.  • Chief Innovation Officer Jeffrey Hutchings: 11,235 RSUs vested; 62,595 PSUs did not vest. He ended with 80,066 shares. 
1 · Reply
Enjoy_Life_Bro
Enjoy_Life_Bro Mar. 17 at 6:45 PM
$PRPL buyout? Maybe
0 · Reply
Ray89c
Ray89c Mar. 16 at 9:13 PM
$PRPL when is the earnings
0 · Reply
MikeNEWS
MikeNEWS Mar. 16 at 8:03 PM
$PRPL The Costco “purple squishy” trend already produced multiple viral TikTok videos with 100K+ likes. At the same time, the content sits inside huge TikTok discovery ecosystems like # costco (32B views), # costcofinds (8B views), # squishy (5B views) and # purple (34B views). Even if only a tiny fraction of those feeds actually show the squishy videos, that still implies tens of millions of impressions. A reasonable estimate is that since January the Costco squishy trend alone has likely generated 30–60 million social views for Purple across TikTok, Instagram, X, and YouTube. All essentially free viral marketing.
2 · Reply
Frodo_Bagholder
Frodo_Bagholder Mar. 16 at 5:13 PM
$PRPL mark my words - at these prices, Purple will get bought out. Easy 30%+ gain over the next year. I’ve got a starter position
1 · Reply
Multipliers
Multipliers Mar. 16 at 1:57 PM
$PRPL would love to see some large insider buying at this level!
1 · Reply
MikeNEWS
MikeNEWS Mar. 15 at 4:28 PM
$PRPL Anyone seen the viral stealing of the Costco Purple Squishys . This is amazing accidental viral marketing. This looks like it can go as viral as the egg drop on TikTok and Instagram. Purple should jump on this and start treasure hunts giving away free ones and also have a campaign so anyone that buys a mattress emails in a invoice with a missing squishy they will post two free to your house. Just search “Purple Squishy Costco” on any social media platform and look at the view counts and likes 🤯📈🚀
1 · Reply
trade54
trade54 Mar. 14 at 10:28 PM
$PRPL Trend is moving towards delisting (may Nasdaq notice) or RS by May. CEO and Board should have handled the strategic review process better and should have taken their chances. First time, earnings are delayed which is a big concern. Now, BO chances are getting thin. But, always there is hope.
1 · Reply
Soundsmith88
Soundsmith88 Mar. 13 at 4:29 PM
$PRPL Any earnings annoucement? Gotta be a buyout in progress right?
2 · Reply
Grndmstr
Grndmstr Mar. 12 at 9:36 PM
$PRPL so umm. Earnings?
1 · Reply
The_Dude_2
The_Dude_2 Mar. 12 at 2:44 PM
$PRPL Word on the street is dead quiet... 👀
1 · Reply
Chunkylover54
Chunkylover54 Mar. 11 at 8:20 PM
$PRPL would love to hear the strategic review board insights tomorrow. Lord knows we can’t survive another economic downturn.
2 · Reply
SuperGreenToday
SuperGreenToday Mar. 6 at 5:27 PM
$PRPL Share Price: $0.70 Contract Selected: Oct 16, 2026 $2.5 Calls Buy Zone: $0.06 – $0.08 Target Zone: $0.10 – $0.13 Potential Upside: 60% ROI Time to Expiration: 223 Days | Updates via https://fxcapta.com/stockinfo/
0 · Reply
R0yalTEA
R0yalTEA Mar. 5 at 7:11 PM
$PRPL #buyout Echo echo echo
0 · Reply
Shrimpus
Shrimpus Mar. 4 at 4:52 PM
$PRPL $SGI Investor Day presentations had a heavy emphasis on stock buybacks and shareholder value. Not opposed to acquisition if it's right. If Somni is going to acquire Purple, and it doesn't happen next week, expect Q3. Likely stock swap.
0 · Reply
Multipliers
Multipliers Mar. 3 at 7:58 PM
$PRPL I'm betting sales at Costco are better than expected. Mostly high-end customers at the Costco stores in th Washington DC area.
0 · Reply
MikeNEWS
MikeNEWS Feb. 22 at 12:08 AM
$PRPL a little preview of what will the talked about in earnings. Great read… “ Turning to manufacturing, Eric shares how Purple is embracing automation. “There are two main aspects in terms of our manufacturing process: creating our GelFlex Grid and assembling the products,” he says. “The process of creating our GelFlex Grid is unique and complicated, but we’ve added some automation to our overall operations, mainly around manual handling. We’ve also implemented manufacturing execution systems and robotic extraction systems, and it’s an exciting time as we continue to evolve our manufacturing capabilities.” ” All this work to improve the company has not been represented into earnings yet. So huge protential of a jump in next earnings and a steady rise for next 2 years. Holding till 2029 for the next boom cycle in the mattresses industry. https://manufacturing-today.com/news/with-its-unique-gelflex-grid-purple-innovation-is-redefining-the-meaning-of-a-good-nights-sleep/
1 · Reply
snowbunny
snowbunny Feb. 21 at 4:36 PM
$PRPL is there a miracle ER coming in 15 trading days?
2 · Reply
Chunkylover54
Chunkylover54 Feb. 20 at 4:23 PM
$PRPL should be able to save several million in tariff fees now
1 · Reply
R0yalTEA
R0yalTEA Feb. 19 at 7:01 PM
$PRPL Good Product Bad Stock Similar to NIKE Stock
0 · Reply
BillionerOfKing
BillionerOfKing Feb. 18 at 1:46 AM
$PRPL Current Stock Price: $0.70 Contracts to trade: $2.5 PRPL Feb 20 2026 Call Entry: $0.05 Exit: $0.08 ROI: 85% Hold ~30 days Shared as daily free alerts and for educational purposes only. https://dailypickai.com/freealerts
0 · Reply
OfficialStocktwitsUser
OfficialStocktwitsUser Feb. 17 at 4:33 PM
$PRPL RSI: 40.34, MACD: -0.0132 Vol: 0.02, MA20: 0.70, MA50: 0.73 ⚪ HOLD - Sideways 👉 https://quantumstockalerts.com Disclaimer: I am not a financial advisor. This post reflects personal analysis and opinions only. Please do your own research before investing or trading.
0 · Reply