Market Cap 31.52M
Revenue (ttm) 468.73M
Net Income (ttm) -51.41M
EPS (ttm) N/A
PE Ratio 0.00
Forward PE N/A
Profit Margin -10.97%
Debt to Equity Ratio -1.98
Volume 48,300
Avg Vol 14,166
Day's Range N/A - N/A
Shares Out 108.80M
Stochastic %K 0%
Beta 1.46
Analysts Sell
Price Target $0.82

Company Profile

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is he...

Industry: Furnishings, Fixtures & Appliances
Sector: Consumer Cyclical
Phone: 801 756 2600
Address:
4100 North Chapel Ridge Road, Suite 200, Lehi, United States
esb016
esb016 Jul. 20 at 8:11 PM
$PRPL unbelievable. Have been wanting to get in since $1. The price collapse is just hard to believe. Strange...
1 · Reply
TwongStocks
TwongStocks Jul. 20 at 8:08 PM
Today's reverse split results. 3 of 8 closed green. Part 2 of 2: $CIIT 1 for 10 Previous close $0.2947, $2.947 split-adjusted Today's high $3.60 Today's close $3.48 🟢Up 18.09% $DFNS 1 for 125 Previous close $0.0420, $5.25 split-adjusted Today's high $5.65 (premarket) Today's close $4.26 🔴Down 18.86% $PRPL 1 for 25 Previous close $0.2897, $7.2425 split-adjusted Today's high $7.12 Today's close $6.12 🔴Down 15.50% $TOMZ 1 for 3 Previous close $0.6921, $2.0763 split-adjusted Today's high $2.12 Today's close $1.8399 🔴Down 11.40%
0 · Reply
yorobbie
yorobbie Jul. 20 at 8:08 PM
$PRPL heading to bankruptcy soon. then colloseum buys it out for pennies on the dollar leaving shareholders with nothing.
0 · Reply
Chunkylover54
Chunkylover54 Jul. 20 at 7:53 PM
$PRPL Absolutely overdone, what a joke.
0 · Reply
Multipliers
Multipliers Jul. 20 at 4:37 PM
$PRPL This setup looks a lot like Sleep Number back in 2008 when it dropped to $.25 (25 cents) but eventually recovered to $133! Can history repeat or rhyme here?
0 · Reply
trade54
trade54 Jul. 20 at 3:14 PM
$PRPL what will happen to existing warrants? Many of them were at $1.50 before reverse split
0 · Reply
nothingtolose01
nothingtolose01 Jul. 20 at 2:59 PM
$PRPL With the way it’s going, we’re gonna need another reverse split within a week piece of shit management they’re not even putting any kind of bullish sentiment
1 · Reply
R0yalTEA
R0yalTEA Jul. 20 at 2:27 PM
$PRPL Needs to Pull at $COOK that 💩 of a Stock is $69+ right now wtf is the difference
1 · Reply
R0yalTEA
R0yalTEA Jul. 20 at 2:21 PM
$PRPL it finally reverse split Now it will finally go #parabolic
0 · Reply
TwongStocks
TwongStocks Jul. 20 at 11:31 AM
$CIIT $DFNS $PRPL $TOMZ All with reverse splits today, full details in the quoted post. Trading resumes at 9:00am ET, with the RS in effect.
0 · Reply
Latest News on PRPL
Purple Innovation trading halted, news pending

2026-07-17T23:50:35.000Z - 3 days ago

Purple Innovation trading halted, news pending


Purple Innovation Proxy statement: Proxy filing

Jun 8, 2026, 8:00 AM EDT - 6 weeks ago

Purple Innovation Proxy statement: Proxy filing


Purple Innovation Proxy statement: Proxy filing

May 29, 2026, 8:00 AM EDT - 7 weeks ago

Purple Innovation Proxy statement: Proxy filing


Purple Innovation price target lowered to 65c from 85c at UBS

2026-04-29T15:13:38.000Z - 2 months ago

Purple Innovation price target lowered to 65c from 85c at UBS


Purple Innovation announces CFO transition

2026-04-28T12:43:21.000Z - 2 months ago

Purple Innovation announces CFO transition


Purple Innovation Earnings Call Transcript: Q1 2026

Apr 28, 2026, 8:30 AM EDT - 2 months ago

Purple Innovation Earnings Call Transcript: Q1 2026


Purple Innovation Earnings release: Q1 2026

Apr 28, 2026, 8:30 AM EDT - 2 months ago

Purple Innovation Earnings release: Q1 2026


Purple Innovation Quarterly report: Q1 2026

Apr 28, 2026, 8:30 AM EDT - 2 months ago

Purple Innovation Quarterly report: Q1 2026


Purple Innovation Reports First Quarter 2026 Results

Apr 28, 2026, 8:00 AM EDT - 2 months ago

Purple Innovation Reports First Quarter 2026 Results


Purple Innovation Announces CFO Transition

Apr 28, 2026, 7:59 AM EDT - 2 months ago

Purple Innovation Announces CFO Transition


Purple Innovation Proxy statement: Proxy filing

Apr 22, 2026, 8:00 AM EDT - 3 months ago

Purple Innovation Proxy statement: Proxy filing


Purple Innovation Proxy statement: Proxy filing

Apr 22, 2026, 8:00 AM EDT - 3 months ago

Purple Innovation Proxy statement: Proxy filing


Purple Innovation price target lowered to 85c from $1 at UBS

2026-04-01T11:44:55.000Z - 3 months ago

Purple Innovation price target lowered to 85c from $1 at UBS


Purple Innovation Earnings Call Transcript: Q4 2025

Mar 31, 2026, 8:30 AM EDT - 3 months ago

Purple Innovation Earnings Call Transcript: Q4 2025


Purple Innovation Annual report: Q4 2025

Mar 31, 2026, 8:30 AM EDT - 3 months ago

Purple Innovation Annual report: Q4 2025


Purple Innovation Earnings release: Q4 2025

Mar 31, 2026, 8:30 AM EDT - 3 months ago

Purple Innovation Earnings release: Q4 2025


Purple Innovation reports Q4 EPS (3c), consensus (5c)

2026-03-31T12:10:34.000Z - 3 months ago

Purple Innovation reports Q4 EPS (3c), consensus (5c)


Purple Innovation Earnings Call Transcript: Q3 2025

Nov 4, 2025, 4:30 PM EST - 9 months ago

Purple Innovation Earnings Call Transcript: Q3 2025


Purple Innovation Earnings release: Q3 2025

Nov 4, 2025, 4:30 PM EST - 9 months ago

Purple Innovation Earnings release: Q3 2025


Purple Innovation Quarterly report: Q3 2025

Nov 4, 2025, 4:30 PM EST - 9 months ago

Purple Innovation Quarterly report: Q3 2025


Purple Innovation reports Q3 adjusted EPS (8c), consensus (10c)

2025-11-04T21:26:49.000Z - 9 months ago

Purple Innovation reports Q3 adjusted EPS (8c), consensus (10c)


Purple Innovation Reports Third Quarter 2025 Results

Nov 4, 2025, 4:05 PM EST - 9 months ago

Purple Innovation Reports Third Quarter 2025 Results


Purple Innovation Earnings Call Transcript: Q2 2025

Jul 29, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings Call Transcript: Q2 2025


Purple Innovation Quarterly report: Q2 2025

Jul 29, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Quarterly report: Q2 2025


Purple Innovation Earnings release: Q2 2025

Jul 29, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings release: Q2 2025


Purple Innovation Registration statement: Registration Filing

May 23, 2025, 8:00 AM EDT - 1 year ago

Purple Innovation Registration statement: Registration Filing


Purple Innovation Earnings Call Transcript: Q1 2025

May 6, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings Call Transcript: Q1 2025


Purple Innovation Earnings release: Q1 2025

May 6, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings release: Q1 2025


Purple Innovation Quarterly report: Q1 2025

May 6, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Quarterly report: Q1 2025


Purple Mattress: Should You Buy This Mattress in 2025?

Apr 30, 2025, 3:34 PM EDT - 1 year ago

Purple Mattress: Should You Buy This Mattress in 2025?


Purple Innovation Proxy statement: Proxy Filing

Apr 18, 2025, 8:00 AM EDT - 1 year ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Proxy statement: Proxy Filing

Apr 18, 2025, 8:00 AM EDT - 1 year ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Earnings Call Transcript: Q4 2024

Mar 13, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings Call Transcript: Q4 2024


Purple Innovation Annual report: Q4 2024

Mar 13, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Annual report: Q4 2024


Purple Innovation Earnings release: Q4 2024

Mar 13, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings release: Q4 2024


Purple Innovation Transcript: 27th Annual ICR Conference

Jan 13, 2025, 3:00 PM EST - 1 year ago

Purple Innovation Transcript: 27th Annual ICR Conference


Purple Innovation Earnings Call Transcript: Q3 2024

Nov 4, 2024, 4:30 PM EST - 1 year ago

Purple Innovation Earnings Call Transcript: Q3 2024


Purple Innovation Earnings release: Q3 2024

Nov 4, 2024, 4:30 PM EST - 1 year ago

Purple Innovation Earnings release: Q3 2024


Purple Innovation Quarterly report: Q3 2024

Nov 4, 2024, 4:30 PM EST - 1 year ago

Purple Innovation Quarterly report: Q3 2024


Purple Innovation Reports Third Quarter 2024 Results

Nov 4, 2024, 4:05 PM EST - 1 year ago

Purple Innovation Reports Third Quarter 2024 Results


Purple Innovation Proxy statement: Proxy Filing

Aug 26, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Proxy statement: Proxy Filing

Aug 26, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Proxy statement: Proxy Filing

Aug 7, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Earnings Call Transcript: Q2 2024

Aug 5, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings Call Transcript: Q2 2024


Purple Innovation Quarterly report: Q2 2024

Aug 5, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Quarterly report: Q2 2024


Purple Innovation Earnings release: Q2 2024

Aug 5, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings release: Q2 2024


Purple Innovation Reports Second Quarter 2024 Results

Aug 5, 2024, 4:05 PM EDT - 2 years ago

Purple Innovation Reports Second Quarter 2024 Results


Purple to Report Second Quarter 2024 Results on August 5, 2024

Jul 25, 2024, 4:05 PM EDT - 2 years ago

Purple to Report Second Quarter 2024 Results on August 5, 2024


Purple Innovation Registration statement: Registration Filing

May 31, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Registration statement: Registration Filing


Purple Innovation Earnings Call Transcript: Q1 2024

May 7, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings Call Transcript: Q1 2024


Purple Innovation Quarterly report: Q1 2024

May 7, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Quarterly report: Q1 2024


Purple Innovation Earnings release: Q1 2024

May 7, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings release: Q1 2024


Purple Innovation Reports First Quarter 2024 Results

May 7, 2024, 4:05 PM EDT - 2 years ago

Purple Innovation Reports First Quarter 2024 Results


Purple to Report First Quarter 2024 Results on May 7, 2024

Apr 30, 2024, 4:05 PM EDT - 2 years ago

Purple to Report First Quarter 2024 Results on May 7, 2024


Purple Innovation Proxy statement: Proxy Filing

Apr 23, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Proxy statement: Proxy Filing

Apr 23, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Registration statement: Registration Filing

Mar 21, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Registration statement: Registration Filing


Inducement Grants to Executive Officers

Mar 14, 2024, 5:32 PM EDT - 2 years ago

Inducement Grants to Executive Officers


Purple Innovation to Present at the 36th Annual ROTH Conference

Mar 13, 2024, 4:05 PM EDT - 2 years ago

Purple Innovation to Present at the 36th Annual ROTH Conference


Purple Innovation Earnings Call Transcript: Q4 2023

Mar 12, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings Call Transcript: Q4 2023


Purple Innovation Annual report: Q4 2023

Mar 12, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Annual report: Q4 2023


Purple Innovation Earnings release: Q4 2023

Mar 12, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings release: Q4 2023


Purple Innovation to Present at the 2024 ICR Conference

Jan 3, 2024, 4:05 PM EST - 2 years ago

Purple Innovation to Present at the 2024 ICR Conference


Purple Innovation Earnings Call Transcript: Q3 2023

Nov 9, 2023, 4:30 PM EST - 2 years ago

Purple Innovation Earnings Call Transcript: Q3 2023


Purple Innovation Quarterly report: Q3 2023

Nov 9, 2023, 4:30 PM EST - 2 years ago

Purple Innovation Quarterly report: Q3 2023


Purple Innovation Earnings release: Q3 2023

Nov 9, 2023, 4:30 PM EST - 2 years ago

Purple Innovation Earnings release: Q3 2023


Purple Innovation Reports Third Quarter 2023 Results

Nov 9, 2023, 4:05 PM EST - 2 years ago

Purple Innovation Reports Third Quarter 2023 Results


Purple Innovation and RemWave Announce Partnership

Nov 1, 2023, 8:00 AM EDT - 2 years ago

Purple Innovation and RemWave Announce Partnership


Purple to Report Third Quarter 2023 Results on November 9, 2023

Oct 24, 2023, 4:05 PM EDT - 2 years ago

Purple to Report Third Quarter 2023 Results on November 9, 2023


PURPLE APPOINTS TRICIA MCDERMOTT AS CHIEF LEGAL OFFICER

Sep 27, 2023, 4:05 PM EDT - 3 years ago

PURPLE APPOINTS TRICIA MCDERMOTT AS CHIEF LEGAL OFFICER


PURPLE APPOINTS TODD VOGENSEN AS CHIEF FINANCIAL OFFICER

Sep 21, 2023, 4:05 PM EDT - 3 years ago

PURPLE APPOINTS TODD VOGENSEN AS CHIEF FINANCIAL OFFICER


Purple Innovation Earnings Call Transcript: Q2 2023

Aug 9, 2023, 4:30 PM EDT - 3 years ago

Purple Innovation Earnings Call Transcript: Q2 2023


Purple Innovation Quarterly report: Q2 2023

Aug 9, 2023, 4:30 PM EDT - 3 years ago

Purple Innovation Quarterly report: Q2 2023


Purple Innovation Earnings release: Q2 2023

Aug 9, 2023, 4:30 PM EDT - 3 years ago

Purple Innovation Earnings release: Q2 2023


Purple Innovation Reports Second Quarter 2023 Results

Aug 9, 2023, 4:05 PM EDT - 3 years ago

Purple Innovation Reports Second Quarter 2023 Results


Purple Innovation Proxy statement: Proxy Filing

May 23, 2023, 8:00 AM EDT - 3 years ago

Purple Innovation Proxy statement: Proxy Filing


esb016
esb016 Jul. 20 at 8:11 PM
$PRPL unbelievable. Have been wanting to get in since $1. The price collapse is just hard to believe. Strange...
1 · Reply
TwongStocks
TwongStocks Jul. 20 at 8:08 PM
Today's reverse split results. 3 of 8 closed green. Part 2 of 2: $CIIT 1 for 10 Previous close $0.2947, $2.947 split-adjusted Today's high $3.60 Today's close $3.48 🟢Up 18.09% $DFNS 1 for 125 Previous close $0.0420, $5.25 split-adjusted Today's high $5.65 (premarket) Today's close $4.26 🔴Down 18.86% $PRPL 1 for 25 Previous close $0.2897, $7.2425 split-adjusted Today's high $7.12 Today's close $6.12 🔴Down 15.50% $TOMZ 1 for 3 Previous close $0.6921, $2.0763 split-adjusted Today's high $2.12 Today's close $1.8399 🔴Down 11.40%
0 · Reply
yorobbie
yorobbie Jul. 20 at 8:08 PM
$PRPL heading to bankruptcy soon. then colloseum buys it out for pennies on the dollar leaving shareholders with nothing.
0 · Reply
Chunkylover54
Chunkylover54 Jul. 20 at 7:53 PM
$PRPL Absolutely overdone, what a joke.
0 · Reply
Multipliers
Multipliers Jul. 20 at 4:37 PM
$PRPL This setup looks a lot like Sleep Number back in 2008 when it dropped to $.25 (25 cents) but eventually recovered to $133! Can history repeat or rhyme here?
0 · Reply
trade54
trade54 Jul. 20 at 3:14 PM
$PRPL what will happen to existing warrants? Many of them were at $1.50 before reverse split
0 · Reply
nothingtolose01
nothingtolose01 Jul. 20 at 2:59 PM
$PRPL With the way it’s going, we’re gonna need another reverse split within a week piece of shit management they’re not even putting any kind of bullish sentiment
1 · Reply
R0yalTEA
R0yalTEA Jul. 20 at 2:27 PM
$PRPL Needs to Pull at $COOK that 💩 of a Stock is $69+ right now wtf is the difference
1 · Reply
R0yalTEA
R0yalTEA Jul. 20 at 2:21 PM
$PRPL it finally reverse split Now it will finally go #parabolic
0 · Reply
TwongStocks
TwongStocks Jul. 20 at 11:31 AM
$CIIT $DFNS $PRPL $TOMZ All with reverse splits today, full details in the quoted post. Trading resumes at 9:00am ET, with the RS in effect.
0 · Reply
FreeBeerTomorrow
FreeBeerTomorrow Jul. 20 at 7:27 AM
$PRPL Purple Innovation (NASDAQ: PRPL) does have a reverse stock split scheduled for this Monday, July 20, 2026. The Ratio: 1-for-25. Following the 1-for-25 split, PRPL’s estimated public float will drop to approximately 4.13 million shares.
0 · Reply
Salsamolcajete
Salsamolcajete Jul. 20 at 2:01 AM
$PRPL you'd think there'd be considerable stock purchases made by the c-suite if Purple is still on track to be profitable this year given the reverse split
0 · Reply
TwongStocks
TwongStocks Jul. 17 at 9:18 PM
Eight NASDAQ stocks with a reverse split on Monday. Expect trading to halt at 7:50pm ET tonight and resume at 9:00am ET Monday morning. I'll have to split this summary into 2 parts. Part 2 of 2: $CIIT 1 for 10. Will reduce outstanding shares from approx 9.67m to approx 967k. $DFNS 1 for 125. Will reduce outstanding shares from approx 139.8m to approx 1.12m. $PRPL 1 for 25. Will reduce outstanding Class A shares from approx 108.83m to approx 4.35m. $TOMZ 1 for 3. Will reduce outstanding shares from approx 23.32m to approx 7.77m.
0 · Reply
Chunkylover54
Chunkylover54 Jul. 17 at 12:51 AM
$PRPL a 1-25 damn that sucks, but this thing is about to have a micro float. Wouldn’t surprise me if they tried to raise 10-20 million. But oh well, here for the long haul.
1 · Reply
TwongStocks
TwongStocks Jul. 16 at 7:11 PM
$PRPL Equity Corporate Actions Alert #2026 - 502 Information Regarding the Reverse Stock Split and CUSIP Number Change for Purple Innovation, Inc. (PRPL) https://www.nasdaqtrader.com/TraderNews.aspx?id=eca2026-502 Purple Innovation, Inc. (PRPL) will effect a one-for-twenty five (1-25) reverse split of its Common Stock. The reverse stock split will become effective on Monday, July 20, 2026. In conjunction with the reverse split, the CUSIP number will change to 74640Y304 .
0 · Reply
fishinNbanjo
fishinNbanjo Jul. 16 at 1:40 PM
$PRPL when is reverse split?
1 · Reply
nothingtolose01
nothingtolose01 Jul. 16 at 1:10 PM
$PRPL Good News No Bankruptcy No Delisting Bad news PRPL stock must hit $143 for me to get my money back.. good fucking luck🤬
1 · Reply
nothingtolose01
nothingtolose01 Jul. 16 at 1:04 PM
$PRPL Reverse split 25 to 1 effective July 20th If you wondering why the stock is sinking
0 · Reply
fishinNbanjo
fishinNbanjo Jul. 15 at 5:11 PM
$PRPL Holy shit, glad i got out around a buck.
0 · Reply
MikeNEWS
MikeNEWS Jul. 15 at 2:14 PM
$PRPL One under the radar positive. Google Trends shows a genuine April surge in mattress interest, with “Purple Mattress” briefly exceeding its 2020 peak, while third-party traffic estimates suggest “http://Purple.com”strengthened into June. Purple is also visibly increasing marketing, including Times Square billboards. This fits management’s plan to stabilize margins first, then reinvest for growth making Q2 especially worth watching. One possible interpretation is that stronger sales gave management room to reinvest aggressively in June rather than maximize short-term EPS. Higher marketing spend could limit a one-quarter profit spike, but support steadier revenue growth into future quarters. There is no proof this was the specific intent, but strategically it would be consistent with building a more sustainable upward trajectory rather than creating one unsustainable earnings jump.
2 · Reply
MikeNEWS
MikeNEWS Jul. 13 at 2:05 PM
$PRPL PRPL is not about to be delisted based on the current public record. Delisting is never impossible, but the claim that it will happen “very soon” looks very unlikely. * PRPL appealed Nasdaq’s decision, which paused the suspension and delisting process. * The company completed its Nasdaq hearing and is awaiting the Panel’s decision. * Shareholders approved a 1-for-10 to 1-for-30 reverse split, giving the Board a direct way to regain bid-price compliance if necessary. * The Board has not yet implemented the split, suggesting it still has time to manage compliance. * PRPL is still trading on Nasdaq, and no effective Form 25 delisting notice has been filed. So the company has already put multiple protections in place specifically to prevent delisting.
1 · Reply
Public_Accountant1
Public_Accountant1 Jul. 10 at 6:05 PM
$PRPL Delisting very soon. POS company that needs to be sold for on pennies on the dollar. Amazon should buy them out and rebrand
0 · Reply