May. 20 at 12:54 AM
$PRPL One theory is that Rob DeMartini may be applying a similar long-term operating playbook at Purple to what he previously executed at New Balance. He was CEO of New Balance from 2007–2019, during a period where the company reportedly grew annual sales to over
$4B through disciplined operational scaling, international expansion, wholesale partnerships, product development, and stronger global distribution. That growth was not built purely through hype or constant investor-facing announcements. It was built through infrastructure, manufacturing, retail relationships, brand positioning, and long-term execution. At Purple, DeMartini appears to have spent most of his time stabilizing the company after major financial pressure, declining sales, cash burn concerns, supply chain issues, and the CCM takeover battle rather than aggressively promoting the stock.
