Jun. 17 at 11:08 AM
$KIRK Kirkland's to rebrand, change corporate name to 'The Brand House Collective'
Kirkland's announced plans to rebrand and change its corporate name from Kirkland's to "The Brand House Collective," reflecting the company's transformation into a multi-brand merchandising, supply chain and retail operator leading the brick & mortar vision and strategy for Kirkland's Home along with Beyond's growing portfolio of iconic home and family brands, inclusive of Bed Bath & Beyond, Overstock, buybuy Baby.
"As part of our transformation into a multi-brand retail operator, we are executing an operational reset to streamline our footprint, strengthen core execution and build a stronger foundation for the future as The Brand House Collective. By consolidating real estate and leveraging underperforming store closures to reduce excess inventory, we believe we will drive faster inventory turn and maximize return on assets. Following the consolidation, we expect to move forward with approximately 290 of our current store locations as the foundational footprint for Kirkland's Home, Bed Bath & Beyond Home, and Overstock.
As we look ahead, we expect that improved discipline around inventory productivity, asset management and balance sheet health will serve as our north star at every level of the organization - shaping how we operate, make decisions and deliver long term value." The company plans to officially change its name to The Brand House Collective pending shareholder approval at the company's upcoming annual meeting on July 24, 2025.
In conjunction with its corporate name change, The Brand House Collective will change the company's ticker symbol from "KIRK" to "TBHC," pending shareholder approval at the company's upcoming annual meeting on July 24, 2025. Once effective, the "KIRK" trading symbol will no longer be active.
