Feb. 15 at 5:39 PM
$MGNI Up today on the big APP beat. TTD reports after the bell. Markets want to believe MGNI will thrive -- and this is the quarter they need to prove they can.
As I've written numerous times previously, 2023 and 2024 will be consolidation years in ad tech. Some roaches like
$KBNT bankrupted themselves last year. This year ankle-biters like
$PERI will become footnotes to history.
$APP is proving they will survive. Everyone knows
$TTD will. The mega-cap players obviously will. MGNI needs to separate itself from the herd this year. PUBM also has a chance and similarly needs to.