May. 30 at 7:48 PM
$DOOO $DOO.TSX After more than two decades of "turbocharged growth" and impeccable timing, BRP Inc. CEO José Boisjoli is finally calling it a day.
Boisjoli famously took BRP from a forgotten Bombardier spin-off in 2003 to a global powersports behemoth — all while coincidentally exiting just as the company quietly offloaded its entire boat division in 2023. A true sign of confidence in long-term strategy, obviously.
In case anyone missed the memo, the man who tripled revenue and secured a third of the global market is stepping down by Jan. 31, 2026. So, naturally, the board is now scrambling to find someone brave enough to follow an act that includes snowmobiles, Sea-Doos, and selling off parts of the business.
No other CEO has led BRP — so whoever’s next will have the privilege of taking the wheel of a company that’s apparently never been better. Just ignore the tariffs, the boat exit, and the timing. All part of the plan.
