May. 22 at 4:45 PM
$CURLF Curaleaf May Be The Blueprint U.S. Operators Eventually Follow
Although many U.S. operators remain focused on improving margins, reducing debt, or consolidating domestic operations, Sassano believes some companies are already laying the groundwork for international expansion.
“Curaleaf is the only U.S. company that has gone heavily into Europe,” Sassano wrote in the paper.
According to Sassano, Curaleaf now generates roughly 12% to 15% of total revenue from international markets.
In the paper, he described Curaleaf’s strategy as a globally integrated vertical model combining cultivation, manufacturing, clinics, distribution infrastructure, and country-specific sales operations across multiple European markets.
“Curaleaf has built a true, fully vertically integrated platform,” Sassano wrote. https://www.igniteit.com/news/europes-cannabis-u-s-operators-somai-ceo/
