May. 25 at 2:08 AM
$CREX @MrRonoldFrown @alstart59 @nicjoh @Glopolon ..regarding CREX my friends...been thinking a lot on it..ive concluded something very positive...most (not all) of the retail media networks in "test" are either existing CREX customers, CDM customers or other retailers...but the easy point to understand..is that most (not all) have an existing screen network..that is playing ads (poorly)...so CREX is the orchestration layer...to migrate to reflect view/CDM, etc...and use jackie walker...to design system..but the system will generally not need big Capex $...(screen installs)...and the advertisers (ie Coca Cola bottling canada for instance), will re-allocate budget $ into ads/content...to drive sales to the register..where CREX will be tied into inventory / POS information..and can adjust on the fly...the pace of content...it should be a no-brainer ..7-11 and dairy queen migrating over..to RMN...competitors just dont have network to play 30MM ads/day..crex is in pole position..
