Jan. 7 at 1:28 PM
$BABYF Else Nutrition Plans Canadian Market Relaunch in 2026Else initially entered the Canadian market in mid-2022 through a local distribution partner. The launch gained rapid traction, with Canadian revenues surpassing CAD
$1 million in 2023, supported by distribution across most major national retail chains.
During Q4 2024 and the first half of 2025, Canadian revenues declined due to temporary out-of-stock conditions and reduced marketing investment. In July 2025, the distributor relationship was terminated and the Company decided to transition to a direct distribution model, that offers higher margins and better commercial control.
As part of this strategy, Else initiated direct engagement with Canada's largest national retailer in Q3 2025. The Company has since been approved as a direct vendor, with product distribution expected to resume in stores in early 2026.
In parallel, Else is advancing discussions to re-establish relationships with additional national,
