May. 18 at 8:48 PM
Google is testing home-for-sale listings directly in mobile search results across several U.S. markets, including Austin, Cleveland, Miami, and San Francisco, according to BTIG.
The company is displaying a carousel of property listings at the top of mobile search pages, above traditional paid links. Listings are sourced from HouseCanary’s ComeHome platform, which operates as a licensed broker.
The listings feature monetization tools such as “book a tour,” “find an agent,” and “ask a question,” directing users to buyer agents who pay for placement.
BTIG said the test resembles a similar trial Google briefly ran in December before industry backlash forced it offline. Real estate groups argued the model violated rules restricting brokers from advertising other brokers’ listings.
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