Oct. 21 at 6:06 PM
$PCT Aligning with Ambition 2030 and Net Zero 2040
These innovations tie directly into P&G’s “Ambition 2030” and “Net Zero 2040” sustainability frameworks. “With Ambition 2030, we are going for our packaging goals first,” Drechsler explains. “Reducing virgin plastic use, lightweighting and increasing post-consumer recycled content means we need better and more plentiful PCR streams in order to succeed. This work is absolutely central to achieving what we promised, and it aligns with emerging regulations in both Europe, such as the PPWR and emerging regulation in the U.S. The challenge we face here is insufficient quantity and quality of recycled materials.”
https://packagingeurope.com/features/pushing-whats-possible-in-mechanical-recycling-a-conversation-with-pandgs-lee-ellen-drechsler/13516.article
