Jan. 7 at 5:06 PM
$LESL Jason McDonell: "Stated quite simply, we know who our current and former customers are, where to reach them via email, phone, or home address, as well as other specifics about their pool and historical purchases. Our Pool Perks Loyalty Program captures these details on over 85% of our transactions. To communicate our pricing adjustments, we are utilizing precision-targeted marketing via our customer data file. For example, delivering personalized messages to lapsed customers to directly address what they told us will bring them back. Our research shows the most effective approach combines a clear value message with Leslie's industry-leading expertise and water testing capabilities. "
