Mar. 13 at 9:36 PM
$GAIN Continuing the theme of Gladstone Investment Corporation (GAIN) holdings, Schylling, Inc. is another key portfolio company for them.
GAIN acquired a majority stake in Schylling in August 2013 (partnering with Crofton Capital) and remains a primary investor. As an investor in GAIN, you are essentially a backer of this "nostalgia powerhouse."
Who is Schylling?
Based in North Andover, MA, Schylling is a leading designer and distributor of specialty toys. They are famous for "evergreen" products that resist the volatility of tech-heavy toy trends.
Core Brands: They own the iconic Lava Lamp brand and Big Wheel tricycles.
The "NeeDoh" Factor: Their most explosive growth recently has come from NeeDoh, a "stress ball" sensory toy that has become a viral sensation on TikTok (over 1 billion views for the #NeeDoh hashtag).
Portfolio Strategy: They specialize in taking classic, tactile toys—like tin robots, jack-in-the-boxes, and Sea-Monkeys—and refreshing them for modern retail.
