Market Cap 142.90M
Revenue (ttm) 1.42B
Net Income (ttm) -34.62M
EPS (ttm) N/A
PE Ratio 42.33
Forward PE 7.00
Profit Margin -2.43%
Debt to Equity Ratio 0.22
Volume 359,400
Avg Vol 291,618
Day's Range N/A - N/A
Shares Out 57.85M
Stochastic %K 80%
Beta 0.40
Analysts Strong Sell
Price Target $4.43

Company Profile

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management...

Industry: Internet Retail
Sector: Consumer Cyclical
Phone: 86 21 6080 9991
Address:
No. 1-9, West Jiangchang Road, Lane 510, Shanghai, China
NRG8
NRG8 Apr. 8 at 6:32 PM
0 · Reply
john2050
john2050 Apr. 8 at 3:50 PM
$BZUN Junhua Wu, chief strategy officer and Baozun money guy with boatload of A shares now buying ADR’s on open market. I assume he knows the brands they are negotiating with and what’s coming. Simply sending a message.
0 · Reply
Frodokins
Frodokins Apr. 8 at 1:52 PM
$BZUN Volume incoming.
0 · Reply
john2050
john2050 Apr. 8 at 11:56 AM
$BZUN https://simplywall.st/stocks/us/retail/nasdaq-bzun/baozun/news/co-founder-of-baozun-junhua-wu-buys-49-more-shares/amp
1 · Reply
john2050
john2050 Apr. 8 at 11:56 AM
$BZUN https://us.fashionnetwork.com/news/Baozun-s-gap-playbook-signals-a-new-phase-for-brand-management-in-china,1821961.html
1 · Reply
NRG8
NRG8 Apr. 8 at 9:20 AM
$BZUN After recent excellent results and clear guidance, $BZUN is now on track to increase share price / market cap. by 1000%+ based on the following earnings trajectory... .
0 · Reply
NRG8
NRG8 Apr. 8 at 6:07 AM
$BZUN $BABA $BIDU $JD $NIO Our favourite Chinese stocks are rising strongly in HK, including $BABA UP 8% and $BZUN UP 12% today... .
0 · Reply
john2050
john2050 Apr. 7 at 5:48 PM
$BZUN Baozun has created a buzz with its earnings, GAP expansion and insider buying. It also has strengthened its Mathew effect with e-commerce giants BABA and JD along with streaming sites douyin and rednote. Bloomberg was a nice touch. Not sure why Wolverine won’t let Baozun say sweaty Betty is run by them. But hopefully this will push us over 5 and funds can start accumulating. I’m sure Baozun will be adding to BBM and growing BEC.
1 · Reply
QinShiHuang
QinShiHuang Apr. 7 at 1:29 PM
$BZUN receiving award from $JD https://tech.ifeng.com/c/8s88cEV2AG2
0 · Reply
QinShiHuang
QinShiHuang Apr. 7 at 1:26 PM
$BZUN Baozun's three-year transformation has come to a successful end, and GAP has officially entered a growth era. https://www.fashionnetwork.cn/share/5191.html
0 · Reply
Latest News on BZUN
Q4 2025 Baozun Inc Earnings Call Transcript

2026-03-25T17:00:29.000Z - 14 days ago

Q4 2025 Baozun Inc Earnings Call Transcript


Baozun (BZUN) Q4 2025 Earnings Call Transcript

2026-03-25T13:38:36.000Z - 14 days ago

Baozun (BZUN) Q4 2025 Earnings Call Transcript


Earnings Scheduled For March 25, 2026

2026-03-25T11:11:18.000Z - 14 days ago

Earnings Scheduled For March 25, 2026


Q3 2025 Baozun Inc Earnings Call Transcript

2025-11-25T17:01:24.000Z - 4 months ago

Q3 2025 Baozun Inc Earnings Call Transcript


Earnings Scheduled For November 25, 2025

2025-11-25T11:11:12.000Z - 4 months ago

Earnings Scheduled For November 25, 2025


Baozun Announces Third Quarter 2025 Unaudited Financial Results

Tue, 25 Nov 2025 05:00:00 -0500 - 4 months ago

Baozun Announces Third Quarter 2025 Unaudited Financial Results


Baozun Announces Second Quarter 2025 Unaudited Financial Results

Thu, 28 Aug 2025 06:00:00 -0400 - 7 months ago

Baozun Announces Second Quarter 2025 Unaudited Financial Results


Baozun Announces Results of Annual General Meeting of Shareholders

Wed, 18 Jun 2025 06:00:00 -0400 - 10 months ago

Baozun Announces Results of Annual General Meeting of Shareholders


Baozun (BZUN) Q1 2025 Earnings Call Transcript

2025-05-21T13:58:52.000Z - 11 months ago

Baozun (BZUN) Q1 2025 Earnings Call Transcript


Baozun Announces First Quarter 2025 Unaudited Financial Results

Wed, 21 May 2025 06:00:00 -0400 - 11 months ago

Baozun Announces First Quarter 2025 Unaudited Financial Results


Baozun Schedules Annual General Meeting of Shareholders

Fri, 16 May 2025 06:00:00 -0400 - 11 months ago

Baozun Schedules Annual General Meeting of Shareholders


Baozun Releases 2024 Sustainability Report

Wed, 23 Apr 2025 07:17:00 -0400 - 1 year ago

Baozun Releases 2024 Sustainability Report


Baozun Files Annual Reports for Fiscal Year 2024

Wed, 23 Apr 2025 06:38:00 -0400 - 1 year ago

Baozun Files Annual Reports for Fiscal Year 2024


Baozun Releases 2024 Chairman Letter

Wed, 23 Apr 2025 06:00:00 -0400 - 1 year ago

Baozun Releases 2024 Chairman Letter


Is Baozun Stock Sell-off A Buying Opportunity?

2025-03-21T12:17:35.000Z - 1 year ago

Is Baozun Stock Sell-off A Buying Opportunity?


Baozun (BZUN) Q4 2024 Earnings Call Transcript

2025-03-20T16:30:12.000Z - 1 year ago

Baozun (BZUN) Q4 2024 Earnings Call Transcript


Baozun (BZUN) Q3 2024 Earnings Call Transcript

2024-11-21T16:00:15.000Z - 1 year ago

Baozun (BZUN) Q3 2024 Earnings Call Transcript


Baozun Announces Third Quarter 2024 Unaudited Financial Results

Thu, 21 Nov 2024 05:00:00 -0500 - 1 year ago

Baozun Announces Third Quarter 2024 Unaudited Financial Results


Earnings Scheduled For November 21, 2024

2024-11-21T08:32:10.000Z - 1 year ago

Earnings Scheduled For November 21, 2024


Baozun Announces Second Quarter 2024 Unaudited Financial Results

Wed, 28 Aug 2024 06:28:00 -0400 - 1 year ago

Baozun Announces Second Quarter 2024 Unaudited Financial Results


Baozun Announces Results of Annual General Meeting of Shareholders

Wed, 12 Jun 2024 07:26:00 -0400 - 1 year ago

Baozun Announces Results of Annual General Meeting of Shareholders


Baozun Announces First Quarter 2024 Unaudited Financial Results

Tue, 28 May 2024 06:00:00 -0400 - 2 years ago

Baozun Announces First Quarter 2024 Unaudited Financial Results


Baozun Releases 2023 Sustainability Report

Apr 19, 2024, 7:13 AM EDT - 2 years ago

Baozun Releases 2023 Sustainability Report

BZUN


Baozun Strengthens Leadership Team

Apr 19, 2024, 6:34 AM EDT - 2 years ago

Baozun Strengthens Leadership Team


Baozun Files Annual Reports for Fiscal Year 2023

Apr 19, 2024, 6:26 AM EDT - 2 years ago

Baozun Files Annual Reports for Fiscal Year 2023


Baozun Releases 2023 Chairman Letter

Apr 19, 2024, 6:00 AM EDT - 2 years ago

Baozun Releases 2023 Chairman Letter


Baozun Announces US$20 million Share Repurchase Program

Jan 24, 2024, 6:00 AM EST - 2 years ago

Baozun Announces US$20 million Share Repurchase Program


Baozun Announces Third Quarter 2023 Unaudited Financial Results

Nov 22, 2023, 5:00 AM EST - 2 years ago

Baozun Announces Third Quarter 2023 Unaudited Financial Results


Why Baozun Stock Popped Today

Mon, 28 Aug 2023 15:39:50 -0400 - 2 years ago

Why Baozun Stock Popped Today


Why Alibaba, Bilibili, and Baozun Rose Today

Tue, 27 Jun 2023 16:18:29 -0400 - 3 years ago

Why Alibaba, Bilibili, and Baozun Rose Today


Why Shares of Alibaba, Dingdong, and Baozun Are Rising Today

Fri, 02 Jun 2023 11:54:09 -0400 - 3 years ago

Why Shares of Alibaba, Dingdong, and Baozun Are Rising Today


Baozun Releases 2022 Sustainability Report

Apr 25, 2023, 6:34 AM EDT - 3 years ago

Baozun Releases 2022 Sustainability Report

BZUN


Baozun Files Annual Report on Form 20-F for Fiscal Year 2022

Apr 25, 2023, 6:27 AM EDT - 3 years ago

Baozun Files Annual Report on Form 20-F for Fiscal Year 2022

BZUN


Baozun Releases 2022 Chairman Letter

Apr 25, 2023, 6:19 AM EDT - 3 years ago

Baozun Releases 2022 Chairman Letter

BZUN


Gap to sell Greater China units to e-commerce firm Baozun

Nov 8, 2022, 1:31 AM EST - 3 years ago

Gap to sell Greater China units to e-commerce firm Baozun

BZUN


NRG8
NRG8 Apr. 8 at 6:32 PM
0 · Reply
john2050
john2050 Apr. 8 at 3:50 PM
$BZUN Junhua Wu, chief strategy officer and Baozun money guy with boatload of A shares now buying ADR’s on open market. I assume he knows the brands they are negotiating with and what’s coming. Simply sending a message.
0 · Reply
Frodokins
Frodokins Apr. 8 at 1:52 PM
$BZUN Volume incoming.
0 · Reply
john2050
john2050 Apr. 8 at 11:56 AM
$BZUN https://simplywall.st/stocks/us/retail/nasdaq-bzun/baozun/news/co-founder-of-baozun-junhua-wu-buys-49-more-shares/amp
1 · Reply
john2050
john2050 Apr. 8 at 11:56 AM
$BZUN https://us.fashionnetwork.com/news/Baozun-s-gap-playbook-signals-a-new-phase-for-brand-management-in-china,1821961.html
1 · Reply
NRG8
NRG8 Apr. 8 at 9:20 AM
$BZUN After recent excellent results and clear guidance, $BZUN is now on track to increase share price / market cap. by 1000%+ based on the following earnings trajectory... .
0 · Reply
NRG8
NRG8 Apr. 8 at 6:07 AM
$BZUN $BABA $BIDU $JD $NIO Our favourite Chinese stocks are rising strongly in HK, including $BABA UP 8% and $BZUN UP 12% today... .
0 · Reply
john2050
john2050 Apr. 7 at 5:48 PM
$BZUN Baozun has created a buzz with its earnings, GAP expansion and insider buying. It also has strengthened its Mathew effect with e-commerce giants BABA and JD along with streaming sites douyin and rednote. Bloomberg was a nice touch. Not sure why Wolverine won’t let Baozun say sweaty Betty is run by them. But hopefully this will push us over 5 and funds can start accumulating. I’m sure Baozun will be adding to BBM and growing BEC.
1 · Reply
QinShiHuang
QinShiHuang Apr. 7 at 1:29 PM
$BZUN receiving award from $JD https://tech.ifeng.com/c/8s88cEV2AG2
0 · Reply
QinShiHuang
QinShiHuang Apr. 7 at 1:26 PM
$BZUN Baozun's three-year transformation has come to a successful end, and GAP has officially entered a growth era. https://www.fashionnetwork.cn/share/5191.html
0 · Reply
SailMore
SailMore Apr. 6 at 6:56 PM
$BZUN $JD Good article suggesting the ecommerce platforms will get renewed policy and government support. So crackdown effectively over. Example mostly form baba but really this is a key message for all platforms. One paragraph specifically praises the ones that connect on-line with off-line… this is the kind of news that remove a lot of risks going forward. https://www.globaltimes.cn/page/202604/1358316.shtml
1 · Reply
john2050
john2050 Apr. 6 at 3:09 PM
$BZUN Bought even more shares. On the market. Sending a strong signal. Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of 30,000 American Depositary Shares on April 2, 2026 at a weighted-average price of $2.4673 per ADS. The trades were executed in multiple transactions between $2.4460 and $2.5100 per ADS. Following this transaction, Wu directly owns 91,428 American Depositary Shares.
2 · Reply
Frodokins
Frodokins Apr. 6 at 2:00 PM
$BZUN Just go and clobber 3. Be done with it. Enough drama.
1 · Reply
NRG8
NRG8 Apr. 5 at 7:39 AM
$BZUN $BABA $BIDU $JD $NIO $BZUN has given very clear guidance for 2026 (doubling of 2025 operating profit to RMB400m, $58M). With 58m shares this equates to 2026 eps of $1. $BZUN has also indicated that Q1 2026 has been excellent. Our 12 month share price target for $BZUN is $10 (based on a PE of 10), which is +315% above current share price of $2.4 $BZUN is targeting RMB550m+ operating profit by 2028 and we're forecasting the business will achieve RMB500m in 2027 and RMB600m in 2028. We therefore see $BZUN re-rating back to $30 / share over the next three years based on the eps and PE trajectory below... Have a great Easter! .
1 · Reply
UsingAGodAlgorithm
UsingAGodAlgorithm Apr. 4 at 3:36 AM
$NIO -80%+ since then. We got this so right. At the exact tops we post. We are the best as far as we have seen on here. Check our profile. This also has similarities to other names $BZUN $AMBA $CAVA $NTNX
0 · Reply
michaelhearn
michaelhearn Apr. 3 at 2:49 PM
$BZUN looking good here
0 · Reply
john2050
john2050 Apr. 3 at 2:47 AM
$BZUN countless articles on Baozun’s GAP success that’s outpacing its peers in China and globally. Baozun ended 2025 with 177 stores across its brand management portfolio, noting that a broader physical network will improve supply chain efficiency and support long-term growth. "China was a standout, with annual revenue surging — driven by new store opening and same-store sales rise, significantly outpacing the global market," said Cheng Weixiong, a fashion analyst and founder of Shanghai Liangqi Brand Co. "The company is sharpening its focus on denim, sportswear and children's wear, while scaling back discounting."
0 · Reply
john2050
john2050 Apr. 3 at 2:25 AM
$BZUN Baozun Inc. director and Chief Strategy Officer Wu Junhua reported an open-market purchase of American Depositary Shares. On March 31, 2026, Wu bought 14,000 ADS at $2.3998 per ADS, bringing direct ownership to 61,428 ADS, as reflected in the filing footnote.
0 · Reply
john2050
john2050 Apr. 2 at 11:02 PM
$BZUN Interest from institutions positive and growing Huatai Securities maintains its "Buy" rating on Baozun (BZUN.O) with a target price of $5.99. 4Q25 revenue and profit both exceeded expectations, with significant improvement in e-commerce profit margins and the brand management business achieving its first quarterly profit. Management guides operating profit to double in 2026 and reach RMB 550 million by 2028. The segment valuation target price has been raised to US$5.99, primarily due to the increased proportion of high-margin businesses and the accelerated expansion of GAP stores driving profitability.
1 · Reply
JohnTill
JohnTill Apr. 2 at 10:51 PM
$BZUN $LU Years of watching charts has me convinced BZUN is about to breakout in a big way. Will history repeat and LU follow shortly after (see blue square on chart)? It would make sense for LU given the new CEO this week, upcoming earnings and the HK listing news coming up. As posted, I did not rebalance the two positions or sell any of my BZUN this time and instead added to BZUN on the pullback on earnings, which were great. As for LU, doubled up below 1.90 as posted last week so more than loaded. Ready for both to surprise to the upside and both top 5 holdings. I know this correlation makes no sense but hard to argue with the chart. Have a good, long trading holiday weekend.
3 · Reply
john2050
john2050 Apr. 2 at 7:14 PM
$BZUN Baozun’s ability to expand offline GAP chain with help of malls has taken retail world by storm. Both baba and JD along with a bunch of enterprises own many mall chains. GAP’s double digits store sales growth very strong so malls happy to open GAP outlets. Many international brands including Nike slumping in China. Looking at Baozun for online and offline help. Already undervalued and reduced float.
0 · Reply
NRG8
NRG8 Apr. 2 at 3:47 PM
1 · Reply