Baozun Inc ADR (BZUN) Stock Price, Quote & News

Company Profile

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management...

Industry: Internet Retail

Sector: Consumer Cyclical

Phone: 86 21 6080 9991

Website: www.baozun.com

Address:

No. 1-9, West Jiangchang Road, Lane 510, Shanghai, China

QinShiHuang Sep. 11 at 7:12 AM

$BZUN https://thebambooworks.com/baozun-raises-profit-target-as-e-commerce-earnings-improve-gap-sales-accelerate/

0 · Reply

Damiane Sep. 10 at 1:29 PM

$CAAS John thank you for updated chart which is worth more than 1000 words and it is obviously that spike to just under $10 is most logical path right which is nearly 100% upside from now but this is only 1 step. In the folowing step this will rocket to $20 which is nearly 300% from now. I will be buying some more today between $5.3 to $5.4 beside $BZUN between $2.75 and $2.8 and $BIDU between $90 and $91. Good day to load up or add today.

1 · Reply

Frodokins Sep. 9 at 3:40 PM

$BZUN 10 year bond at 4.84% now. I'm guessing all things orange may get pounded into a pulp if we cross 5%.

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john2050 Sep. 8 at 10:17 PM

$BZUN Amazingly this stock always finds 2.70-2.80’s range when insiders looking for shares. Profit target doesn’t include 1B in Nike GMV that’s going to pour in 2027 and added live streaming. Also likely to add another brand. Institutions also noticing Total Owners: There are around 88 to 89 institutional owners and funds reporting positions in Baozun Inc. on Fintel, marking a quarterly increase of roughly 25% to 27% in total reporting institutions. Shares Held: Total shares held by institutions increased by about 9.63% over the last reported quarter, reaching roughly 13.08 million shares

2 · Reply

Pope_of_Profit Sep. 4 at 7:14 PM

$BZUN it's resilient. yesterday was technically a bearish continuation candle off the 50MA. but if we close above the MAs today it is invalidated. it's a 95% assurance for me that a new bullish interval has been starting. - is the entire China trade back on btw?

1 · Reply

Frodokins Sep. 4 at 5:30 PM

$BZUN It has gotten to the "you can't get blood from a stone" phase of the mafia operation. When they have no choice they have to change plans. It will happen ..... so watch volume shifts and behavior. They still want all the retail shares --- count on it!

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Doozio Sep. 4 at 5:26 PM

Chop chop huckleberries right in da 🐑 s $BZUN ?

0 · Reply

mciuzelis Sep. 4 at 12:12 PM

$BZUN welcome back Mr Wu. Don't hesitate to add more.

0 · Reply

john2050 Sep. 4 at 11:13 AM

$BZUN https://www.stocktitan.net/sec-filings/BZUN/form-4-baozun-inc-insider-trading-activity-d7fdf46409cc.html

1 · Reply

Baozun13 Sep. 3 at 11:20 PM

$BZUN Let’s see some big buys please so boring and bearish watching this manipulation.

2 · Reply

Baozun Inc (BZUN) Chief Strategy Officer Junhua Wu Buys 13,500 Shares

2026-08-31T13:01:54.000Z - 10 days ago

Baozun (BZUN) Q2 2026 Earnings Call Transcript

2026-08-28T08:50:22.000Z - 13 days ago

Baozun upgraded to Outperform from Hold at CLSA

2026-08-27T17:50:33.000Z - 14 days ago

Baozun price target raised to $5.30 from $4.50 at Citi

Thu, 27 Aug 2026 10:06:06 -0400 - 14 days ago

Baozun Q2 Earnings Call Highlights

Aug 27, 2026, 7:30 AM EDT - 14 days ago

Baozun Earnings Call Transcript: Q2 2026

Aug 27, 2026, 7:30 AM EDT - 14 days ago

Baozun Earnings release: Q2 2026

Aug 27, 2026, 7:30 AM EDT - 14 days ago

Baozun Slides: Q2 2026

Thu, 27 Aug 2026 06:31:00 -0400 - 14 days ago

Baozun Announces Second Quarter 2026 Unaudited Financial Results

Thu, 13 Aug 2026 06:00:00 -0400 - 4 weeks ago

Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026

2026-06-26T15:00:23.000Z - 2 months ago

Insider Buying: Junhua Wu Acquires 29,000 Shares of Baozun Inc (BZUN)

Tue, 16 Jun 2026 19:22:00 -0400 - 2 months ago

Baozun Announces Results of Annual General Meeting of Shareholders

2026-06-03T13:00:19.000Z - 3 months ago

Insider Buying: Junhua Wu Acquires 20,000 Shares of Baozun Inc (BZUN)

2026-06-01T15:01:01.000Z - 3 months ago

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

2026-05-28T13:01:00.000Z - 3 months ago

Insider Buying: Junhua Wu Acquires Additional Shares of Baozun Inc (BZUN)

2026-05-27T18:50:15.000Z - 3 months ago

Baozun (BZUN) Q1 2026 Earnings Call Transcript

2026-05-20T13:31:35.000Z - 3 months ago

Baozun Q1 2026 EPS Tops Expectations by 102.3%, Revenue Up 15%

Wed, 20 May 2026 09:06:45 -0400 - 3 months ago

Baozun Q1 Earnings Call Highlights

2026-05-20T12:18:20.000Z - 3 months ago

Baozun Releases Q1 2026 Financial Results

May 20, 2026, 7:30 AM EDT - 3 months ago

Baozun Earnings Call Transcript: Q1 2026

May 20, 2026, 7:30 AM EDT - 3 months ago

Baozun Earnings release: Q1 2026

May 20, 2026, 7:30 AM EDT - 3 months ago

Baozun Slides: Q1 2026

Wed, 20 May 2026 06:00:00 -0400 - 3 months ago

Baozun Announces First Quarter 2026 Unaudited Financial Results

Fri, 15 May 2026 06:00:00 -0400 - 3 months ago

Baozun Schedules Annual General Meeting of Shareholders

Fri, 08 May 2026 06:00:00 -0400 - 4 months ago

Baozun to Announce First Quarter 2026 Unaudited Financial Results on May 20, 2026

Thu, 23 Apr 2026 07:42:00 -0400 - 4 months ago

Baozun Releases 2025 Annual Sustainability Report

Thu, 23 Apr 2026 06:50:00 -0400 - 4 months ago

Baozun Files Annual Reports for Fiscal Year 2025

Thu, 23 Apr 2026 06:00:00 -0400 - 4 months ago

Baozun Releases 2025 Chairman Letter

2026-04-10T13:00:13.000Z - 5 months ago

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

2026-03-25T13:38:36.000Z - 5 months ago

Baozun (BZUN) Q4 2025 Earnings Call Transcript

2026-03-25T12:05:16.000Z - 5 months ago

Options Volatility and Implied Earnings Moves Today, March 25, 2026

BYND CHWY CTAS JEF KC PAYX PDD

Mar 25, 2026, 7:30 AM EDT - 5 months ago

Baozun Earnings Call Transcript: Q4 2025

Mar 25, 2026, 7:30 AM EDT - 5 months ago

Baozun Earnings release: Q4 2025

Mar 25, 2026, 7:30 AM EDT - 5 months ago

Baozun Slides: Q4 2025

Mar 25, 2026, 7:30 AM EDT - 5 months ago

Baozun Annual report: Q4 2025

2026-03-25T11:11:18.000Z - 5 months ago

Earnings Scheduled For March 25, 2026

Wed, 25 Mar 2026 06:15:00 -0400 - 5 months ago

Baozun Announces Fourth Quarter and Fiscal Year 2025 Unaudited Financial Results

Wed, 11 Mar 2026 06:00:00 -0400 - 6 months ago

Baozun to Announce Fourth Quarter and Fiscal Year 2025 Unaudited Financial Results on March 25, 2026

Nov 25, 2025, 6:30 AM EST - 9 months ago

Baozun Earnings Call Transcript: Q3 2025

Nov 25, 2025, 6:30 AM EST - 9 months ago

Baozun Earnings release: Q3 2025

Nov 25, 2025, 6:30 AM EST - 9 months ago

Baozun Slides: Q3 2025

2025-11-25T11:11:12.000Z - 9 months ago

Earnings Scheduled For November 25, 2025

Tue, 25 Nov 2025 05:00:00 -0500 - 9 months ago

Baozun Announces Third Quarter 2025 Unaudited Financial Results

Tue, 11 Nov 2025 05:00:00 -0500 - 10 months ago

Baozun to Announce Third Quarter 2025 Unaudited Financial Results on November 25, 2025

Aug 28, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings Call Transcript: Q2 2025

Aug 28, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings release: Q2 2025

Aug 28, 2025, 7:30 AM EDT - 1 year ago

Baozun Slides: Q2 2025

Thu, 28 Aug 2025 06:00:00 -0400 - 1 year ago

Baozun Announces Second Quarter 2025 Unaudited Financial Results

Aug 14, 2025, 6:00 AM EDT - 1 year ago

Baozun to Announce Second Quarter 2025 Unaudited Financial Results on August 28, 2025

Jun 18, 2025, 6:00 AM EDT - 1 year ago

Baozun Announces Results of Annual General Meeting of Shareholders

May 21, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings Call Transcript: Q1 2025

May 21, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings release: Q1 2025

May 21, 2025, 7:30 AM EDT - 1 year ago

Baozun Slides: Q1 2025

Wed, 21 May 2025 06:00:00 -0400 - 1 year ago

Baozun Announces First Quarter 2025 Unaudited Financial Results

Wed, 07 May 2025 06:00:00 -0400 - 1 year ago

Baozun to Announce First Quarter 2025 Unaudited Financial Results on May 21, 2025

Wed, 23 Apr 2025 07:17:00 -0400 - 1 year ago

Baozun Releases 2024 Sustainability Report

Wed, 23 Apr 2025 06:38:00 -0400 - 1 year ago

Baozun Files Annual Reports for Fiscal Year 2024

Wed, 23 Apr 2025 06:00:00 -0400 - 1 year ago

Baozun Releases 2024 Chairman Letter

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings Call Transcript: Q4 2024

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Annual report: Q4 2024

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings release: Q4 2024

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Slides: Q4 2024

Thu, 20 Mar 2025 06:00:00 -0400 - 1 year ago

Baozun Announces Fourth Quarter and Fiscal Year 2024 Unaudited Financial Results

Thu, 06 Mar 2025 05:00:00 -0500 - 1 year ago

Baozun to Announce Fourth Quarter and Fiscal Year 2024 Unaudited Financial Results on March 20, 2025

2024-11-26T11:30:38.000Z - 1 year ago

Baozun price target raised to $4.20 from $3.90 at Citi

BZUN

Nov 21, 2024, 6:30 AM EST - 1 year ago

Baozun Earnings Call Transcript: Q3 2024

Nov 21, 2024, 6:30 AM EST - 1 year ago

Baozun Earnings release: Q3 2024

Nov 21, 2024, 6:30 AM EST - 1 year ago

Baozun Slides: Q3 2024

Thu, 21 Nov 2024 05:00:00 -0500 - 1 year ago

Baozun Announces Third Quarter 2024 Unaudited Financial Results

Thu, 07 Nov 2024 05:00:00 -0500 - 1 year ago

Baozun to Announce Third Quarter Financial Results of 2024 Unaudited Financial Results on November 21, 2024

2024-08-30T08:59:22.000Z - 2 years ago

Baozun downgraded to Hold from Outperform at CLSA

BZUN

Aug 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings Call Transcript: Q2 2024

Aug 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings release: Q2 2024

Aug 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Slides: Q2 2024

2024-08-28T10:33:00.000Z - 2 years ago

Baozun reports Q2 adjusted EPS (RMB 0.06) vs (RMB 0.07) last year

BZUN

Wed, 28 Aug 2024 06:28:00 -0400 - 2 years ago

Baozun Announces Second Quarter 2024 Unaudited Financial Results

Wed, 14 Aug 2024 06:00:00 -0400 - 2 years ago

Baozun to Announce Second Quarter and Half-Year Interim Financial Results of 2024 Unaudited Financial Results on August 28, 2024

May 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings Call Transcript: Q1 2024

May 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings release: Q1 2024

May 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Slides: Q1 2024

Tue, 28 May 2024 06:00:00 -0400 - 2 years ago

Baozun Announces First Quarter 2024 Unaudited Financial Results

Tue, 14 May 2024 06:00:00 -0400 - 2 years ago

Baozun to Announce First Quarter 2024 Unaudited Financial Results on May 28, 2024

Apr 19, 2024, 7:13 AM EDT - 2 years ago

Baozun Releases 2023 Sustainability Report

2024-04-19T10:42:14.000Z - 2 years ago

Baozun CFO Arthur Yu to leave role, Catherine Zhu to succeed

Apr 19, 2024, 6:34 AM EDT - 2 years ago

Baozun Strengthens Leadership Team

Apr 19, 2024, 6:26 AM EDT - 2 years ago

Baozun Files Annual Reports for Fiscal Year 2023

Apr 19, 2024, 6:00 AM EDT - 2 years ago

Baozun Releases 2023 Chairman Letter

2024-03-26T00:35:59.000Z - 2 years ago

Baozun downgraded to Hold from Buy at China Renaissance

2024-03-22T10:54:12.000Z - 2 years ago

Baozun price target lowered to $2.60 from $3.10 at HSBC

Mar 21, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings Call Transcript: Q4 2023

Mar 21, 2024, 7:30 AM EDT - 2 years ago

Baozun Annual report: Q4 2023

Mar 21, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings release: Q4 2023

Mar 21, 2024, 7:30 AM EDT - 2 years ago

Baozun Slides: Q4 2023

Mar 21, 2024, 6:00 AM EDT - 2 years ago

Baozun Announces Fourth Quarter and Fiscal Year 2023 Unaudited Financial Results

Mar 7, 2024, 5:00 AM EST - 2 years ago

Baozun to Announce Fourth Quarter and Fiscal Year 2023 Unaudited Financial Results on March 21, 2024

Jan 24, 2024, 6:00 AM EST - 2 years ago

Baozun Announces US$20 million Share Repurchase Program

Nov 22, 2023, 6:30 AM EST - 2 years ago

Baozun Earnings Call Transcript: Q3 2023

Nov 22, 2023, 6:30 AM EST - 2 years ago

Baozun Earnings release: Q3 2023

Nov 22, 2023, 6:30 AM EST - 2 years ago

Baozun Slides: Q3 2023

Nov 22, 2023, 5:00 AM EST - 2 years ago

Baozun Announces Third Quarter 2023 Unaudited Financial Results

$Calfrac Reports Third-Quarter Adjusted EBITDA of $91.3 Million and Free Cash Flow of $48.1 Million$

Nov 8, 2023, 6:00 AM EST - 2 years ago

Calfrac Reports Third-Quarter Adjusted EBITDA of $91.3 Million and Free Cash Flow of $48.1 Million

Aug 28, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings Call Transcript: Q2 2023

Aug 28, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings release: Q2 2023

Aug 28, 2023, 7:30 AM EDT - 3 years ago

Baozun Slides: Q2 2023

Aug 28, 2023, 6:00 AM EDT - 3 years ago

Baozun Announces Second Quarter 2023 Unaudited Financial Results

Aug 14, 2023, 6:00 AM EDT - 3 years ago

Baozun to Announce Second Quarter and Half-Year Interim Financial Results of 2023 Unaudited Financial Results on August 28, 2023

May 25, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings Call Transcript: Q1 2023

May 25, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings release: Q1 2023

May 25, 2023, 7:30 AM EDT - 3 years ago

Baozun Slides: Q1 2023

May 25, 2023, 6:00 AM EDT - 3 years ago

Baozun Announces First Quarter 2023 Unaudited Financial Results

May 12, 2023, 6:00 AM EDT - 3 years ago

Baozun to Announce First Quarter 2023 Unaudited Financial Results on May 25, 2023

Apr 25, 2023, 6:34 AM EDT - 3 years ago

Baozun Releases 2022 Sustainability Report

Apr 25, 2023, 6:27 AM EDT - 3 years ago

Baozun Files Annual Report on Form 20-F for Fiscal Year 2022

Apr 25, 2023, 6:19 AM EDT - 3 years ago

Baozun Releases 2022 Chairman Letter

Mar 22, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings Call Transcript: Q4 2022

Mar 22, 2023, 7:30 AM EDT - 3 years ago

Baozun Annual report: Q4 2022

Mar 22, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings release: Q4 2022

Mar 22, 2023, 7:30 AM EDT - 3 years ago

Baozun Slides: Q4 2022

Mar 22, 2023, 6:30 AM EDT - 3 years ago

Baozun Announces Fourth Quarter and Fiscal Year 2022 Unaudited Financial Results

Mar 8, 2023, 6:00 AM EST - 3 years ago

Baozun to Announce Fourth Quarter and Fiscal Year 2022 Unaudited Financial Results on March 22, 2023

Jan 31, 2023, 7:00 PM EST - 3 years ago

Baozun Completes Acquisition of Gap Shanghai and Announces Senior Management Appointment for Gap Greater China

Nov 29, 2022, 6:30 AM EST - 3 years ago

Baozun Earnings Call Transcript: Q3 2022

Nov 29, 2022, 6:30 AM EST - 3 years ago

Baozun Earnings release: Q3 2022

Nov 29, 2022, 6:30 AM EST - 3 years ago

Baozun Slides: Q3 2022

Nov 29, 2022, 5:00 AM EST - 3 years ago

Baozun Announces Third Quarter 2022 Unaudited Financial Results

Nov 16, 2022, 5:30 AM EST - 3 years ago

Baozun to Announce Third Quarter 2022 Unaudited Financial Results on November 29, 2022

Nov 11, 2022, 9:00 PM EST - 3 years ago

Baozun's Total Order Value for the 2022 11.11 Shopping Festival Exceeded RMB21.5 Billion

QinShiHuang Sep. 11 at 7:12 AM

$BZUN https://thebambooworks.com/baozun-raises-profit-target-as-e-commerce-earnings-improve-gap-sales-accelerate/

0 · Reply

Damiane Sep. 10 at 1:29 PM

1 · Reply

Frodokins Sep. 9 at 3:40 PM

$BZUN 10 year bond at 4.84% now. I'm guessing all things orange may get pounded into a pulp if we cross 5%.

0 · Reply

john2050 Sep. 8 at 10:17 PM

2 · Reply

Pope_of_Profit Sep. 4 at 7:14 PM

1 · Reply

Frodokins Sep. 4 at 5:30 PM

0 · Reply

Doozio Sep. 4 at 5:26 PM

Chop chop huckleberries right in da 🐑 s $BZUN ?

0 · Reply

mciuzelis Sep. 4 at 12:12 PM

$BZUN welcome back Mr Wu. Don't hesitate to add more.

0 · Reply

john2050 Sep. 4 at 11:13 AM

$BZUN https://www.stocktitan.net/sec-filings/BZUN/form-4-baozun-inc-insider-trading-activity-d7fdf46409cc.html

1 · Reply

Baozun13 Sep. 3 at 11:20 PM

$BZUN Let’s see some big buys please so boring and bearish watching this manipulation.

2 · Reply

john2050 Sep. 3 at 5:12 PM

$BZUN WeChat heating up. Abercrombie up again as rumors indicate strong interest in Chinese business. No specifics but that a deal is likely. Doesn’t necessarily mean it will be announced publicly.

1 · Reply

john2050 Sep. 3 at 2:35 PM

$BZUN https://jingdaily.com/intels/2026-08/12/sweaty-betty-to-unveil-1st-mainland-china-store-in-shanghai

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trader_stewiee Sep. 2 at 2:28 PM

$BZUN : After a decent pullback from highs, now seeing a #FallingWedge pattern emerging. Over 40% Short interest !

1 · Reply

Tatinand Sep. 1 at 9:08 PM

$BZUN

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Tatinand Sep. 1 at 3:33 PM

$BZUN We’re already below the closing price from the day before the earnings release. Does this seem normal to you? It’s honestly really frustrating.

1 · Reply

Madafaka1 Sep. 1 at 3:12 PM

$BZUN told ya to sell the pump to $3 and beyond...

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andy_9988 Sep. 1 at 8:35 AM

$BILI reported 28% advertising growth, higher engagement and its 16th consecutive quarter of gross-margin expansion, while $BZUN posted 7% revenue growth as brand-management revenue climbed 22%. Both point to improving monetization and operating efficiency across China’s online economy. $HUYA may be the more interesting turnaround play: revenue grew 11% to RMB1.74B, game-related services, advertising and other revenue jumped 54%, gross profit rose 20%, and the company returned to GAAP profitability. Its business is diversifying beyond livestreaming into game publishing, in-game item sales, advertising and AI-powered content.

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Frodokins Aug. 31 at 6:01 PM

$BZUN It should dilly-dally for a bit, I think, and start a move to crack 4. Give it some room.

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Strategic Aug. 31 at 4:45 PM

$BZUN - it seems that investors want to see another quarter with a strong upside. Perhaps the concern is the buying power of the locals if warrant buying the products shown. Investors confidence still shows concern and reflected in the price. Forward momentum will be the saving grace for investor confidence.

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Tatinand Aug. 31 at 2:44 PM

$BZUN And after those good results and excellent forecasts, here we are, still in the same place, struggling to reach those miserable three dollars… This stock is beyond saving.

1 · Reply

john2050 Aug. 31 at 10:55 AM

$BZUN https://www.marketscreener.com/news/jefferies-adjusts-baozun-s-price-target-to-hk-9-40-from-hk-7-80-keeps-at-buy-ce7858dcde8bf024

4 · Reply

SailMore Aug. 30 at 4:44 PM

$BZUN So let’s look long term, if I read well Baozun 1.0: eCom service provider (past cycle) Baozun 2.0: Localised « distressed » brand operator (current cycle) Baozun 3.0: Brand portofilo operator in its own right (next cycle) Baozun 1.0 stock price went to usd 67 Baozun 2.0 stock price has room to go to USD 20-30 with PS back to 1.0 from 0,11 right now Baozun 3.0… typical PE of brand portfolio operator like l’Oreal, Unilever, Richmond, PG, LVMH is 20-25x Baozun 3.0 is still strategic self fulfilling prophecy but it sounds consistent with the current transformation journey. Both CEO and activist Champion Kerry might have given it a thought. Let see what future holds here but it looks like Baozun is back to growth stage.

0 · Reply

Market Cap	159.79M
Revenue (ttm)	1.42B
Net Income (ttm)	-34.62M
EPS (ttm)	N/A
PE Ratio	8.26
Forward PE	N/A
Profit Margin	-2.43%
Debt to Equity Ratio	0.23

Volume	139,300
Avg Vol	217,288
Day's Range	N/A - N/A
Shares Out	58.11M
Stochastic %K	3%
Beta	0.51
Analysts	Strong Sell
Price Target	$4.31