Jul. 4 at 2:46 PM
$BZUN Nike not the only one getting Baozun help.
Baozun Insight and PUMA Deliver AI-Driven 618 Results, Recognized by Alimama
During this year's Tmall 618 shopping festival, Baozun Insight partnered with PUMA to leverage Alimama's WanX AI intelligent commerce engine, delivering over RMB10 million in GMV for a single product alongside more than 1XX% growth in AIPL consumer assets.
Following the campaign, Baozun Insight received Alimama's "WanX AI Business Operations Practitioner" certification, recognizing the team's ability to translate AI-enabled full-funnel operations into measurable business outcomes.
The achievement further demonstrates the growing commercial value of AI-powered brand operations and Baozun's continued investment in intelligent commerce capabilities