Market Cap 163.86M
Revenue (ttm) 1.42B
Net Income (ttm) -34.62M
EPS (ttm) N/A
PE Ratio 11.81
Forward PE N/A
Profit Margin -2.43%
Debt to Equity Ratio 0.22
Volume 210,600
Avg Vol 284,464
Day's Range N/A - N/A
Shares Out 58.11M
Stochastic %K 97%
Beta 0.48
Analysts Strong Sell
Price Target $3.89

Company Profile

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management...

Industry: Internet Retail
Sector: Consumer Cyclical
Phone: 86 21 6080 9991
Address:
No. 1-9, West Jiangchang Road, Lane 510, Shanghai, China
Frodokins
Frodokins Jul. 29 at 3:07 PM
$BZUN I don't know what you guys are seeing but I see two things: (1) the accumulation has run out or is running out of time and (2) there is still an ongoing attempt by the deep pockets to accumulate. The thing that puts a stop the the weird action is continued buying pressure and that has to come from equally deep pockets wanting to build big positions. Volume will tell you as soon as it happens.
0 · Reply
NRG8
NRG8 Jul. 29 at 2:42 PM
$BZUN $NKE $GAP It looks like four waves for $BZUN to reach $10 / share price target over the next eight months... Wave 1: $4 Now / before Q2 results Wave 2: $5 After Q2 results Wave 3: $7.5 Around Q3 results Wave 4: $10 Around Q4 results Long term, $BZUN could reach HK listing price of $32 within 2-3 years, based on EPS of $2 and PE of 16 Good luck!
0 · Reply
NRG8
NRG8 Jul. 29 at 2:14 PM
$BZUN $NKE $GAP $BABA $BIDU $BZUN breaking out now... .
1 · Reply
Frodokins
Frodokins Jul. 29 at 1:32 PM
$BZUN If volume spikes she's going to blow!!! :)
0 · Reply
jp320
jp320 Jul. 29 at 1:08 PM
$BZUN last year I loaded up $ZEPP in july and ended up 1000% up in a couple months. Now... it was pure luck and I sold most of my shares too early. I have a similar feeling here for BZUN🤣 we'll see
1 · Reply
NRG8
NRG8 Jul. 29 at 12:59 PM
$BZUN $NKE $GAP $BABA $BIDU It looks like $BZUN is just about to break out to the upside following $BZUN success with $GAP and deal with $NKE ... $BZUN share price target: $10 (+245% above current share price) $BZUN: Strong Buy .
0 · Reply
mciuzelis
mciuzelis Jul. 29 at 11:13 AM
0 · Reply
Meril_Knoxville
Meril_Knoxville Jul. 29 at 8:38 AM
0 · Reply
Belgian_Sailorman
Belgian_Sailorman Jul. 29 at 8:31 AM
$BZUN https://www.stocktwits.com/Belgian_Sailorman/message/660064813 and yet again substantial bigger volume on HKSE (9991.HK) something is brewing..
1 · Reply
michaelhearn
michaelhearn Jul. 28 at 8:09 PM
$BZUN nice recovery!
0 · Reply
Latest News on BZUN
Baozun Announces Results of Annual General Meeting of Shareholders

Tue, 16 Jun 2026 19:22:00 -0400 - 6 weeks ago

Baozun Announces Results of Annual General Meeting of Shareholders


Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

2026-06-01T15:01:01.000Z - 2 months ago

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)


Baozun (BZUN) Q1 2026 Earnings Call Transcript

2026-05-27T18:50:15.000Z - 2 months ago

Baozun (BZUN) Q1 2026 Earnings Call Transcript


Baozun Q1 2026 EPS Tops Expectations by 102.3%, Revenue Up 15%

2026-05-20T13:31:35.000Z - 2 months ago

Baozun Q1 2026 EPS Tops Expectations by 102.3%, Revenue Up 15%


Baozun Q1 Earnings Call Highlights

Wed, 20 May 2026 09:06:45 -0400 - 2 months ago

Baozun Q1 Earnings Call Highlights


Baozun Releases Q1 2026 Financial Results

2026-05-20T12:18:20.000Z - 2 months ago

Baozun Releases Q1 2026 Financial Results


Baozun Earnings Call Transcript: Q1 2026

May 20, 2026, 7:30 AM EDT - 2 months ago

Baozun Earnings Call Transcript: Q1 2026


Baozun Earnings release: Q1 2026

May 20, 2026, 7:30 AM EDT - 2 months ago

Baozun Earnings release: Q1 2026


Baozun Slides: Q1 2026

May 20, 2026, 7:30 AM EDT - 2 months ago

Baozun Slides: Q1 2026


Baozun Announces First Quarter 2026 Unaudited Financial Results

Wed, 20 May 2026 06:00:00 -0400 - 2 months ago

Baozun Announces First Quarter 2026 Unaudited Financial Results


Baozun Schedules Annual General Meeting of Shareholders

Fri, 15 May 2026 06:00:00 -0400 - 2 months ago

Baozun Schedules Annual General Meeting of Shareholders


Baozun Releases 2025 Annual Sustainability Report

Thu, 23 Apr 2026 07:42:00 -0400 - 3 months ago

Baozun Releases 2025 Annual Sustainability Report


Baozun Files Annual Reports for Fiscal Year 2025

Thu, 23 Apr 2026 06:50:00 -0400 - 3 months ago

Baozun Files Annual Reports for Fiscal Year 2025


Baozun Releases 2025 Chairman Letter

Thu, 23 Apr 2026 06:00:00 -0400 - 3 months ago

Baozun Releases 2025 Chairman Letter


Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

2026-04-10T13:00:13.000Z - 3 months ago

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)


Baozun (BZUN) Q4 2025 Earnings Call Transcript

2026-03-25T13:38:36.000Z - 4 months ago

Baozun (BZUN) Q4 2025 Earnings Call Transcript


Baozun Earnings Call Transcript: Q4 2025

Mar 25, 2026, 7:30 AM EDT - 4 months ago

Baozun Earnings Call Transcript: Q4 2025


Baozun Earnings release: Q4 2025

Mar 25, 2026, 7:30 AM EDT - 4 months ago

Baozun Earnings release: Q4 2025


Baozun Slides: Q4 2025

Mar 25, 2026, 7:30 AM EDT - 4 months ago

Baozun Slides: Q4 2025


Baozun Annual report: Q4 2025

Mar 25, 2026, 7:30 AM EDT - 4 months ago

Baozun Annual report: Q4 2025


Earnings Scheduled For March 25, 2026

2026-03-25T11:11:18.000Z - 4 months ago

Earnings Scheduled For March 25, 2026


Baozun Earnings Call Transcript: Q3 2025

Nov 25, 2025, 6:30 AM EST - 8 months ago

Baozun Earnings Call Transcript: Q3 2025


Baozun Earnings release: Q3 2025

Nov 25, 2025, 6:30 AM EST - 8 months ago

Baozun Earnings release: Q3 2025


Baozun Slides: Q3 2025

Nov 25, 2025, 6:30 AM EST - 8 months ago

Baozun Slides: Q3 2025


Earnings Scheduled For November 25, 2025

2025-11-25T11:11:12.000Z - 8 months ago

Earnings Scheduled For November 25, 2025


Baozun Announces Third Quarter 2025 Unaudited Financial Results

Tue, 25 Nov 2025 05:00:00 -0500 - 8 months ago

Baozun Announces Third Quarter 2025 Unaudited Financial Results


Baozun Earnings Call Transcript: Q2 2025

Aug 28, 2025, 7:30 AM EDT - 11 months ago

Baozun Earnings Call Transcript: Q2 2025


Baozun Earnings release: Q2 2025

Aug 28, 2025, 7:30 AM EDT - 11 months ago

Baozun Earnings release: Q2 2025


Baozun Slides: Q2 2025

Aug 28, 2025, 7:30 AM EDT - 11 months ago

Baozun Slides: Q2 2025


Baozun Announces Second Quarter 2025 Unaudited Financial Results

Thu, 28 Aug 2025 06:00:00 -0400 - 11 months ago

Baozun Announces Second Quarter 2025 Unaudited Financial Results


Baozun Earnings Call Transcript: Q1 2025

May 21, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings Call Transcript: Q1 2025


Baozun Earnings release: Q1 2025

May 21, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings release: Q1 2025


Baozun Slides: Q1 2025

May 21, 2025, 7:30 AM EDT - 1 year ago

Baozun Slides: Q1 2025


Baozun Releases 2024 Sustainability Report

Apr 23, 2025, 7:17 AM EDT - 1 year ago

Baozun Releases 2024 Sustainability Report


Baozun Files Annual Reports for Fiscal Year 2024

Apr 23, 2025, 6:38 AM EDT - 1 year ago

Baozun Files Annual Reports for Fiscal Year 2024


Baozun Releases 2024 Chairman Letter

Apr 23, 2025, 6:00 AM EDT - 1 year ago

Baozun Releases 2024 Chairman Letter


Baozun Earnings Call Transcript: Q4 2024

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings Call Transcript: Q4 2024


Baozun Annual report: Q4 2024

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Annual report: Q4 2024


Baozun Earnings release: Q4 2024

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings release: Q4 2024


Baozun Slides: Q4 2024

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Slides: Q4 2024


Baozun price target raised to $4.20 from $3.90 at Citi

2024-11-26T11:30:38.000Z - 1 year ago

Baozun price target raised to $4.20 from $3.90 at Citi


Baozun Earnings Call Transcript: Q3 2024

Nov 21, 2024, 6:30 AM EST - 1 year ago

Baozun Earnings Call Transcript: Q3 2024


Baozun Earnings release: Q3 2024

Nov 21, 2024, 6:30 AM EST - 1 year ago

Baozun Earnings release: Q3 2024


Baozun Slides: Q3 2024

Nov 21, 2024, 6:30 AM EST - 1 year ago

Baozun Slides: Q3 2024


Baozun downgraded to Hold from Outperform at CLSA

2024-08-30T08:59:22.000Z - 2 years ago

Baozun downgraded to Hold from Outperform at CLSA


Baozun Earnings Call Transcript: Q2 2024

Aug 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings Call Transcript: Q2 2024


Baozun Earnings release: Q2 2024

Aug 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings release: Q2 2024


Baozun Slides: Q2 2024

Aug 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Slides: Q2 2024


Baozun Earnings Call Transcript: Q1 2024

May 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings Call Transcript: Q1 2024


Baozun Earnings release: Q1 2024

May 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings release: Q1 2024


Baozun Slides: Q1 2024

May 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Slides: Q1 2024


Baozun Announces First Quarter 2024 Unaudited Financial Results

May 28, 2024, 6:00 AM EDT - 2 years ago

Baozun Announces First Quarter 2024 Unaudited Financial Results


Baozun Releases 2023 Sustainability Report

Apr 19, 2024, 7:13 AM EDT - 2 years ago

Baozun Releases 2023 Sustainability Report


Baozun CFO Arthur Yu to leave role, Catherine Zhu to succeed

2024-04-19T10:42:14.000Z - 2 years ago

Baozun CFO Arthur Yu to leave role, Catherine Zhu to succeed


Baozun Strengthens Leadership Team

Apr 19, 2024, 6:34 AM EDT - 2 years ago

Baozun Strengthens Leadership Team


Baozun Files Annual Reports for Fiscal Year 2023

Apr 19, 2024, 6:26 AM EDT - 2 years ago

Baozun Files Annual Reports for Fiscal Year 2023


Baozun Releases 2023 Chairman Letter

Apr 19, 2024, 6:00 AM EDT - 2 years ago

Baozun Releases 2023 Chairman Letter

BZUN


Baozun downgraded to Hold from Buy at China Renaissance

2024-03-26T00:35:59.000Z - 2 years ago

Baozun downgraded to Hold from Buy at China Renaissance

BZUN


Baozun price target lowered to $2.60 from $3.10 at HSBC

2024-03-22T10:54:12.000Z - 2 years ago

Baozun price target lowered to $2.60 from $3.10 at HSBC

BZUN


Baozun Earnings Call Transcript: Q4 2023

Mar 21, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings Call Transcript: Q4 2023


Baozun Annual report: Q4 2023

Mar 21, 2024, 7:30 AM EDT - 2 years ago

Baozun Annual report: Q4 2023


Baozun Earnings release: Q4 2023

Mar 21, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings release: Q4 2023


Baozun Slides: Q4 2023

Mar 21, 2024, 7:30 AM EDT - 2 years ago

Baozun Slides: Q4 2023


Baozun upgraded to Buy from Outperform at Daiwa

2024-02-08T13:58:50.000Z - 2 years ago

Baozun upgraded to Buy from Outperform at Daiwa

BZUN


Baozun price target lowered to $3.80 from $4.60 at Citi

2024-02-07T11:32:44.000Z - 2 years ago

Baozun price target lowered to $3.80 from $4.60 at Citi

BZUN


Baozun Announces US$20 million Share Repurchase Program

Jan 24, 2024, 6:00 AM EST - 2 years ago

Baozun Announces US$20 million Share Repurchase Program

BZUN


Baozun Earnings Call Transcript: Q3 2023

Nov 22, 2023, 6:30 AM EST - 2 years ago

Baozun Earnings Call Transcript: Q3 2023


Baozun Earnings release: Q3 2023

Nov 22, 2023, 6:30 AM EST - 2 years ago

Baozun Earnings release: Q3 2023


Baozun Slides: Q3 2023

Nov 22, 2023, 6:30 AM EST - 2 years ago

Baozun Slides: Q3 2023


Baozun Earnings Call Transcript: Q2 2023

Aug 28, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings Call Transcript: Q2 2023


Baozun Earnings release: Q2 2023

Aug 28, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings release: Q2 2023


Baozun Slides: Q2 2023

Aug 28, 2023, 7:30 AM EDT - 3 years ago

Baozun Slides: Q2 2023


Baozun Earnings Call Transcript: Q1 2023

May 25, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings Call Transcript: Q1 2023


Baozun Earnings release: Q1 2023

May 25, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings release: Q1 2023


Baozun Slides: Q1 2023

May 25, 2023, 7:30 AM EDT - 3 years ago

Baozun Slides: Q1 2023


Baozun Releases 2022 Sustainability Report

Apr 25, 2023, 6:34 AM EDT - 3 years ago

Baozun Releases 2022 Sustainability Report

BZUN


Baozun Files Annual Report on Form 20-F for Fiscal Year 2022

Apr 25, 2023, 6:27 AM EDT - 3 years ago

Baozun Files Annual Report on Form 20-F for Fiscal Year 2022

BZUN


Baozun Releases 2022 Chairman Letter

Apr 25, 2023, 6:19 AM EDT - 3 years ago

Baozun Releases 2022 Chairman Letter

BZUN


Baozun Earnings Call Transcript: Q4 2022

Mar 22, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings Call Transcript: Q4 2022


Baozun Annual report: Q4 2022

Mar 22, 2023, 7:30 AM EDT - 3 years ago

Baozun Annual report: Q4 2022


Baozun Earnings release: Q4 2022

Mar 22, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings release: Q4 2022


Baozun Slides: Q4 2022

Mar 22, 2023, 7:30 AM EDT - 3 years ago

Baozun Slides: Q4 2022


Baozun Earnings Call Transcript: Q3 2022

Nov 29, 2022, 6:30 AM EST - 3 years ago

Baozun Earnings Call Transcript: Q3 2022


Baozun Earnings release: Q3 2022

Nov 29, 2022, 6:30 AM EST - 3 years ago

Baozun Earnings release: Q3 2022


Baozun Slides: Q3 2022

Nov 29, 2022, 6:30 AM EST - 3 years ago

Baozun Slides: Q3 2022


Gap to sell Greater China units to e-commerce firm Baozun

Nov 8, 2022, 1:31 AM EST - 4 years ago

Gap to sell Greater China units to e-commerce firm Baozun

BZUN


Frodokins
Frodokins Jul. 29 at 3:07 PM
$BZUN I don't know what you guys are seeing but I see two things: (1) the accumulation has run out or is running out of time and (2) there is still an ongoing attempt by the deep pockets to accumulate. The thing that puts a stop the the weird action is continued buying pressure and that has to come from equally deep pockets wanting to build big positions. Volume will tell you as soon as it happens.
0 · Reply
NRG8
NRG8 Jul. 29 at 2:42 PM
$BZUN $NKE $GAP It looks like four waves for $BZUN to reach $10 / share price target over the next eight months... Wave 1: $4 Now / before Q2 results Wave 2: $5 After Q2 results Wave 3: $7.5 Around Q3 results Wave 4: $10 Around Q4 results Long term, $BZUN could reach HK listing price of $32 within 2-3 years, based on EPS of $2 and PE of 16 Good luck!
0 · Reply
NRG8
NRG8 Jul. 29 at 2:14 PM
$BZUN $NKE $GAP $BABA $BIDU $BZUN breaking out now... .
1 · Reply
Frodokins
Frodokins Jul. 29 at 1:32 PM
$BZUN If volume spikes she's going to blow!!! :)
0 · Reply
jp320
jp320 Jul. 29 at 1:08 PM
$BZUN last year I loaded up $ZEPP in july and ended up 1000% up in a couple months. Now... it was pure luck and I sold most of my shares too early. I have a similar feeling here for BZUN🤣 we'll see
1 · Reply
NRG8
NRG8 Jul. 29 at 12:59 PM
$BZUN $NKE $GAP $BABA $BIDU It looks like $BZUN is just about to break out to the upside following $BZUN success with $GAP and deal with $NKE ... $BZUN share price target: $10 (+245% above current share price) $BZUN: Strong Buy .
0 · Reply
mciuzelis
mciuzelis Jul. 29 at 11:13 AM
0 · Reply
Meril_Knoxville
Meril_Knoxville Jul. 29 at 8:38 AM
0 · Reply
Belgian_Sailorman
Belgian_Sailorman Jul. 29 at 8:31 AM
$BZUN https://www.stocktwits.com/Belgian_Sailorman/message/660064813 and yet again substantial bigger volume on HKSE (9991.HK) something is brewing..
1 · Reply
michaelhearn
michaelhearn Jul. 28 at 8:09 PM
$BZUN nice recovery!
0 · Reply
Frodokins
Frodokins Jul. 28 at 3:37 PM
$BZUN Ideally volume should start to go bananas. But nothing ideal about the mafia operating this trading. Still, expect to see some nutso volume soon ..... maybe when 2.9+ is here and the writing is on the wall even if no one can see it.
1 · Reply
topstockalerts
topstockalerts Jul. 27 at 11:01 PM
$BZUN this one is putting together a pretty convincing case.
0 · Reply
QinShiHuang
QinShiHuang Jul. 27 at 5:36 PM
$BZUN Sweaty Betty TMALL store with 145k fans and a store score exceeding 99% of the industry. $NKE next. $BABA
0 · Reply
Shane_4K
Shane_4K Jul. 27 at 5:06 PM
$BZUN with a pinch of salt, a 10 year price target could be 3,00 USD 😎
1 · Reply
NRG8
NRG8 Jul. 27 at 4:51 PM
$BZUN $BZUN is starting to re-rate to our eight month share price target of $10 / share Q2 results next month, share buybacks, $NKE and $GAP newsflow should help the $BZUN share price re-rate to fair value of $10 / share by shortly after Q4 results in March '27 (if not before). With $BZUN management targeting EPS of $1.4 by 2028 before the $NKE news, $BZUN should be able to achieve EPS of $2 by '28/'29 which, on a PE of 16, would give a long term $BZUN share price target of $32* * which happens to be the approximate HK listing price in 2020. $BZUN looks like a ten bagger from current share price for those with patience to hold $BZUN for the next 2-3 years. Good luck! .
1 · Reply
Frodokins
Frodokins Jul. 27 at 4:43 PM
$BZUN What will happen (soon?) when this beast sees 1M+ share days, with even 1M in the first hour? The volume is low now because of constrained buying. The free-float size is a constraint to some.
0 · Reply
JohnTill
JohnTill Jul. 27 at 3:41 PM
$BZUN Not regretting today starting this position back up at 2.45. Of course, my main regret is waiting on weakness to load more and you can never own enough for a candle like this.
1 · Reply
AlwaysRational
AlwaysRational Jul. 27 at 1:57 PM
$BZUN Maybe it's finally time for another run.
1 · Reply
john2050
john2050 Jul. 27 at 11:13 AM
$BZUN effects on GMV will be substantial. Revenue, margins and earnings will follow Online Nike sales account for about 22% of Topsports’ revenue and 15% of Pou Sheng’s revenue. The affected business generates an estimated $750 million in revenue for Nike, equal to roughly 9.5% of its China sales and 1.5% of total company sales.
2 · Reply
Belgian_Sailorman
Belgian_Sailorman Jul. 27 at 10:00 AM
$BZUN substantial big volume on HKSE (9991.HK)
0 · Reply
Frodokins
Frodokins Jul. 24 at 2:08 PM
$BZUN If each of the 73000 Nike employees buys 1000 Bzun shares, they'll need 73M shares. Hmmmm .... that does not even count the other companies.
0 · Reply
john2050
john2050 Jul. 24 at 12:48 PM
$BZUN One of the biggest holes left by cutting online wholesalers is live-stream shopping. Distributors previously ran hundreds of rapid-fire Douyin (TikTok) streams to capture sales in lower-tier cities Nike will lean heavily on Baozun to scale up high-production, AI-supported, official brand live-streams and social commerce channels. This opens up lucrative, high-margin brand management service contracts for Baozun
1 · Reply