Market Cap 144.64M
Revenue (ttm) 1.42B
Net Income (ttm) -34.62M
EPS (ttm) N/A
PE Ratio 41.00
Forward PE N/A
Profit Margin -2.43%
Debt to Equity Ratio 0.22
Volume 201,600
Avg Vol 385,612
Day's Range N/A - N/A
Shares Out 57.85M
Stochastic %K 30%
Beta 0.52
Analysts Strong Sell
Price Target $3.89

Company Profile

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management...

Industry: Internet Retail
Sector: Consumer Cyclical
Phone: 86 21 6080 9991
Address:
No. 1-9, West Jiangchang Road, Lane 510, Shanghai, China
NRG8
NRG8 May. 19 at 5:57 PM
$BZUN A very good time to buy $BZUN is today! ...
1 · Reply
NRG8
NRG8 May. 19 at 2:01 PM
$BZUN Looking forward to results tomorrow from $BZUN The results should be good and are likely to trigger a significant re-rating in $BZUN share price... .
0 · Reply
SuperGreenToday
SuperGreenToday May. 19 at 8:52 AM
$BZUN Share Price: $2.49 Contract Selected: Jan 15, 2027 $2.5 Calls Buy Zone: $0.46 – $0.57 Target Zone: $0.87 – $1.06 Potential Upside: 78% ROI Time to Expiration: 240 Days | Updates via https://fxcapta.com/stockinfo/
0 · Reply
AlwaysRational
AlwaysRational May. 18 at 9:48 PM
$BZUN I just received my ballot and voted a big "No" on executive compensation and 5A (the "Issue and Resale Mandate"). It's time put up or shut up for this company's leadership. No more games with the stock price. Give us results.
1 · Reply
john2050
john2050 May. 18 at 4:52 PM
$BZUN lots of talk about Baozun on Xueqiu. Lots of eyes on it. Looking to see market response to earnings. When a chinese hedge fund starts a 440k adr position, theres more to come. If you know, you know. Ofcourse with this MM theres a reason people are waiting.
1 · Reply
UsingAGodAlgorithm
UsingAGodAlgorithm May. 16 at 10:55 PM
$NIO -80%+ since then. We got this so right. At the exact tops we post. We are the best as far as we have seen on here. Check our profile. This also has similarities to other names $BZUN $AMBA $CAVA $NTNX
1 · Reply
Porscheen
Porscheen May. 16 at 3:57 AM
$BZUN 2 trading days left until the real test. Personally, I think the ASM reaction is overdone. The 20% issuance mandate already existed before, the company is no longer burning cash aggressively, and the real story here remains whether Baozun can finally generate sustainable earnings after years of restructuring. Q1 won’t be speculation or narratives anymore — it will be hard numbers showing retail investors where this turnaround really stands.
1 · Reply
Shane_4K
Shane_4K May. 15 at 11:08 PM
$BZUN first Beijing investment built up a position of 444k ADRs in Q1
1 · Reply
michaelhearn
michaelhearn May. 15 at 10:12 PM
$BZUN broke down. Must be macro Iran related. Might be buying more next week
1 · Reply
Shane_4K
Shane_4K May. 15 at 9:19 PM
$BZUN last two years all hands on deck for GAP miracle. Toolbox ready now for the next deal. HKEX standard mandates giving all the options for negotiations
0 · Reply
Latest News on BZUN
Baozun Schedules Annual General Meeting of Shareholders

Fri, 15 May 2026 06:00:00 -0400 - 4 days ago

Baozun Schedules Annual General Meeting of Shareholders


Baozun Releases 2025 Annual Sustainability Report

Thu, 23 Apr 2026 07:42:00 -0400 - 26 days ago

Baozun Releases 2025 Annual Sustainability Report


Baozun Files Annual Reports for Fiscal Year 2025

Thu, 23 Apr 2026 06:50:00 -0400 - 26 days ago

Baozun Files Annual Reports for Fiscal Year 2025


Baozun Releases 2025 Chairman Letter

Thu, 23 Apr 2026 06:00:00 -0400 - 26 days ago

Baozun Releases 2025 Chairman Letter


Q4 2025 Baozun Inc Earnings Call Transcript

2026-03-25T17:00:29.000Z - 7 weeks ago

Q4 2025 Baozun Inc Earnings Call Transcript


Baozun (BZUN) Q4 2025 Earnings Call Transcript

2026-03-25T13:38:36.000Z - 7 weeks ago

Baozun (BZUN) Q4 2025 Earnings Call Transcript


Baozun Earnings Call Transcript: Q4 2025

Mar 25, 2026, 7:30 AM EDT - 7 weeks ago

Baozun Earnings Call Transcript: Q4 2025


Earnings Scheduled For March 25, 2026

2026-03-25T11:11:18.000Z - 7 weeks ago

Earnings Scheduled For March 25, 2026


Q3 2025 Baozun Inc Earnings Call Transcript

2025-11-25T17:01:24.000Z - 6 months ago

Q3 2025 Baozun Inc Earnings Call Transcript


Baozun Earnings Call Transcript: Q3 2025

Nov 25, 2025, 6:30 AM EST - 6 months ago

Baozun Earnings Call Transcript: Q3 2025


Earnings Scheduled For November 25, 2025

2025-11-25T11:11:12.000Z - 6 months ago

Earnings Scheduled For November 25, 2025


Baozun Announces Third Quarter 2025 Unaudited Financial Results

Tue, 25 Nov 2025 05:00:00 -0500 - 6 months ago

Baozun Announces Third Quarter 2025 Unaudited Financial Results


Baozun Earnings Call Transcript: Q2 2025

Aug 28, 2025, 7:30 AM EDT - 9 months ago

Baozun Earnings Call Transcript: Q2 2025


Baozun Announces Second Quarter 2025 Unaudited Financial Results

Thu, 28 Aug 2025 06:00:00 -0400 - 9 months ago

Baozun Announces Second Quarter 2025 Unaudited Financial Results


Baozun Announces Results of Annual General Meeting of Shareholders

Wed, 18 Jun 2025 06:00:00 -0400 - 11 months ago

Baozun Announces Results of Annual General Meeting of Shareholders


Baozun (BZUN) Q1 2025 Earnings Call Transcript

2025-05-21T13:58:52.000Z - 1 year ago

Baozun (BZUN) Q1 2025 Earnings Call Transcript


Baozun Earnings Call Transcript: Q1 2025

May 21, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings Call Transcript: Q1 2025


Baozun Announces First Quarter 2025 Unaudited Financial Results

Wed, 21 May 2025 06:00:00 -0400 - 1 year ago

Baozun Announces First Quarter 2025 Unaudited Financial Results


Baozun Schedules Annual General Meeting of Shareholders

Fri, 16 May 2025 06:00:00 -0400 - 1 year ago

Baozun Schedules Annual General Meeting of Shareholders


Baozun Releases 2024 Sustainability Report

Wed, 23 Apr 2025 07:17:00 -0400 - 1 year ago

Baozun Releases 2024 Sustainability Report


Baozun Files Annual Reports for Fiscal Year 2024

Wed, 23 Apr 2025 06:38:00 -0400 - 1 year ago

Baozun Files Annual Reports for Fiscal Year 2024


Baozun Releases 2024 Chairman Letter

Wed, 23 Apr 2025 06:00:00 -0400 - 1 year ago

Baozun Releases 2024 Chairman Letter


Is Baozun Stock Sell-off A Buying Opportunity?

2025-03-21T12:17:35.000Z - 1 year ago

Is Baozun Stock Sell-off A Buying Opportunity?


Baozun (BZUN) Q4 2024 Earnings Call Transcript

2025-03-20T16:30:12.000Z - 1 year ago

Baozun (BZUN) Q4 2024 Earnings Call Transcript


Baozun Earnings Call Transcript: Q4 2024

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings Call Transcript: Q4 2024


Baozun price target raised to $4.20 from $3.90 at Citi

2024-11-26T11:30:38.000Z - 1 year ago

Baozun price target raised to $4.20 from $3.90 at Citi


Baozun (BZUN) Q3 2024 Earnings Call Transcript

2024-11-21T16:00:15.000Z - 1 year ago

Baozun (BZUN) Q3 2024 Earnings Call Transcript


Baozun Earnings Call Transcript: Q3 2024

Nov 21, 2024, 6:30 AM EST - 1 year ago

Baozun Earnings Call Transcript: Q3 2024


Baozun Announces Third Quarter 2024 Unaudited Financial Results

Thu, 21 Nov 2024 05:00:00 -0500 - 1 year ago

Baozun Announces Third Quarter 2024 Unaudited Financial Results


Earnings Scheduled For November 21, 2024

2024-11-21T08:32:10.000Z - 1 year ago

Earnings Scheduled For November 21, 2024


Baozun downgraded to Hold from Outperform at CLSA

2024-08-30T08:59:22.000Z - 1 year ago

Baozun downgraded to Hold from Outperform at CLSA


Baozun Earnings Call Transcript: Q2 2024

Aug 28, 2024, 7:30 AM EDT - 1 year ago

Baozun Earnings Call Transcript: Q2 2024


Baozun Announces First Quarter 2024 Unaudited Financial Results

May 28, 2024, 6:00 AM EDT - 2 years ago

Baozun Announces First Quarter 2024 Unaudited Financial Results


Baozun Releases 2023 Sustainability Report

Apr 19, 2024, 7:13 AM EDT - 2 years ago

Baozun Releases 2023 Sustainability Report


Baozun CFO Arthur Yu to leave role, Catherine Zhu to succeed

2024-04-19T10:42:14.000Z - 2 years ago

Baozun CFO Arthur Yu to leave role, Catherine Zhu to succeed


Baozun Strengthens Leadership Team

Apr 19, 2024, 6:34 AM EDT - 2 years ago

Baozun Strengthens Leadership Team


Baozun Files Annual Reports for Fiscal Year 2023

Apr 19, 2024, 6:26 AM EDT - 2 years ago

Baozun Files Annual Reports for Fiscal Year 2023


Baozun Releases 2023 Chairman Letter

Apr 19, 2024, 6:00 AM EDT - 2 years ago

Baozun Releases 2023 Chairman Letter


Baozun downgraded to Hold from Buy at China Renaissance

2024-03-26T00:35:59.000Z - 2 years ago

Baozun downgraded to Hold from Buy at China Renaissance


Baozun price target lowered to $2.60 from $3.10 at HSBC

2024-03-22T10:54:12.000Z - 2 years ago

Baozun price target lowered to $2.60 from $3.10 at HSBC


Baozun upgraded to Buy from Outperform at Daiwa

2024-02-08T13:58:50.000Z - 2 years ago

Baozun upgraded to Buy from Outperform at Daiwa


Baozun Announces US$20 million Share Repurchase Program

Jan 24, 2024, 6:00 AM EST - 2 years ago

Baozun Announces US$20 million Share Repurchase Program


Baozun Announces Third Quarter 2023 Unaudited Financial Results

Nov 22, 2023, 5:00 AM EST - 2 years ago

Baozun Announces Third Quarter 2023 Unaudited Financial Results


Baozun Announces First Quarter 2023 Unaudited Financial Results

May 25, 2023, 6:00 AM EDT - 3 years ago

Baozun Announces First Quarter 2023 Unaudited Financial Results


Baozun Releases 2022 Sustainability Report

Apr 25, 2023, 6:34 AM EDT - 3 years ago

Baozun Releases 2022 Sustainability Report


Baozun Files Annual Report on Form 20-F for Fiscal Year 2022

Apr 25, 2023, 6:27 AM EDT - 3 years ago

Baozun Files Annual Report on Form 20-F for Fiscal Year 2022


Baozun Releases 2022 Chairman Letter

Apr 25, 2023, 6:19 AM EDT - 3 years ago

Baozun Releases 2022 Chairman Letter


Baozun Announces Third Quarter 2022 Unaudited Financial Results

Nov 29, 2022, 5:00 AM EST - 3 years ago

Baozun Announces Third Quarter 2022 Unaudited Financial Results


Gap to sell Greater China units to e-commerce firm Baozun

Nov 8, 2022, 1:31 AM EST - 3 years ago

Gap to sell Greater China units to e-commerce firm Baozun


NRG8
NRG8 May. 19 at 5:57 PM
$BZUN A very good time to buy $BZUN is today! ...
1 · Reply
NRG8
NRG8 May. 19 at 2:01 PM
$BZUN Looking forward to results tomorrow from $BZUN The results should be good and are likely to trigger a significant re-rating in $BZUN share price... .
0 · Reply
SuperGreenToday
SuperGreenToday May. 19 at 8:52 AM
$BZUN Share Price: $2.49 Contract Selected: Jan 15, 2027 $2.5 Calls Buy Zone: $0.46 – $0.57 Target Zone: $0.87 – $1.06 Potential Upside: 78% ROI Time to Expiration: 240 Days | Updates via https://fxcapta.com/stockinfo/
0 · Reply
AlwaysRational
AlwaysRational May. 18 at 9:48 PM
$BZUN I just received my ballot and voted a big "No" on executive compensation and 5A (the "Issue and Resale Mandate"). It's time put up or shut up for this company's leadership. No more games with the stock price. Give us results.
1 · Reply
john2050
john2050 May. 18 at 4:52 PM
$BZUN lots of talk about Baozun on Xueqiu. Lots of eyes on it. Looking to see market response to earnings. When a chinese hedge fund starts a 440k adr position, theres more to come. If you know, you know. Ofcourse with this MM theres a reason people are waiting.
1 · Reply
UsingAGodAlgorithm
UsingAGodAlgorithm May. 16 at 10:55 PM
$NIO -80%+ since then. We got this so right. At the exact tops we post. We are the best as far as we have seen on here. Check our profile. This also has similarities to other names $BZUN $AMBA $CAVA $NTNX
1 · Reply
Porscheen
Porscheen May. 16 at 3:57 AM
$BZUN 2 trading days left until the real test. Personally, I think the ASM reaction is overdone. The 20% issuance mandate already existed before, the company is no longer burning cash aggressively, and the real story here remains whether Baozun can finally generate sustainable earnings after years of restructuring. Q1 won’t be speculation or narratives anymore — it will be hard numbers showing retail investors where this turnaround really stands.
1 · Reply
Shane_4K
Shane_4K May. 15 at 11:08 PM
$BZUN first Beijing investment built up a position of 444k ADRs in Q1
1 · Reply
michaelhearn
michaelhearn May. 15 at 10:12 PM
$BZUN broke down. Must be macro Iran related. Might be buying more next week
1 · Reply
Shane_4K
Shane_4K May. 15 at 9:19 PM
$BZUN last two years all hands on deck for GAP miracle. Toolbox ready now for the next deal. HKEX standard mandates giving all the options for negotiations
0 · Reply
Tatinand
Tatinand May. 15 at 8:09 PM
$BZUN There is no explicit stock-price hurdle. The grants can vest based on internal KPIs, non-GAAP metrics and qualitative targets, with only a 60/100 overall score required. So the claim that these RSUs “mean nothing unless the stock rises substantially” is not supported by the disclosed terms. Minority shareholders are being asked to accept dilution risk, insider grants, and vague performance targets after years of value destruction. This looks like a scam to minority shareholders.
3 · Reply
Wicktory
Wicktory May. 15 at 7:23 PM
$BZUN when is Er?
1 · Reply
Tatinand
Tatinand May. 15 at 5:09 PM
$BZUN These people are acting like thieves in suits. For years, Baozun has done nothing but destroy shareholder value, and now management wants shareholders to believe this operation is “governance” and “incentives.” Give me a break. A 10% buyback authorization means nothing if, at the same time, they ask for the power to issue or resell up to 20% of the shares. That is not shareholder protection. That is a dilution machine dressed up as capital allocation. After crushing the stock and wiping out value for minority shareholders, insiders now want millions of RSUs for themselves. It looks like they are rewarding themselves for failure while retail investors are left holding the bag. This is not alignment. This is insiders protecting and enriching themselves while ordinary shareholders pay the price. Absolutely shameless.
3 · Reply
JohnTill
JohnTill May. 15 at 3:16 PM
$BZUN Last round loaded up in the low 2s in the red zone as posted. This time around I am looking for a long-term play and doubtful we get past the green given the insider buying, buy backs and fundamental improvements. Would be surprised if we do not base for a while and go a little lower just based on history of this stock. However, given this is old support I am glad to start the position here and build in either direction. LU has a lot of catching up to do.
1 · Reply
Baozun
Baozun May. 15 at 2:57 PM
$BZUN don’t let a little shade spoil your day-
0 · Reply
john2050
john2050 May. 15 at 2:18 PM
$BZUN it’s clear now. They bought back 5 million in treasury shares. They bought back insider shares. Now the price can go up. They will re issue treasury shares to fund buyback and reduce float. This will help absorb sellers in the way up.
2 · Reply
Madafaka1
Madafaka1 May. 15 at 2:04 PM
$BZUN added $2,54.
0 · Reply
JohnTill
JohnTill May. 15 at 1:55 PM
$BZUN I have had some bids under the 50MA for ages since there was no way this was moving without a retest. Position restarted just now at 2.51 but guessing we test those 2.30s so bid in place. It was hard to ignore all the positive and insider buying looks like it was worth waiting. Round 9 here we come.
1 · Reply
john2050
john2050 May. 15 at 1:47 PM
$BZUN yu and Qiu bought to rebalance voting. Having shares issued to them as well. Planning a 10 percent buyback. That should control float. That is why they are skimming shares down here. https://www.stocktitan.net/sec-filings/BZUN/6-k-baozun-inc-current-report-foreign-issuer-35a391107eb7.html
2 · Reply
AlwaysRational
AlwaysRational May. 15 at 1:44 PM
$BZUN There's your gap close and then some. Now what?
0 · Reply
Frodokins
Frodokins May. 15 at 1:26 PM
$BZUN A Beast vs. the 10year bond (4.565 now, high by any standards). Who will win? Meanwhile. ..... I can't tell you if this is the real Cyrus or AI. Lot of fake stuff everywhere. But it seems like the real Cyrus because he cleans up his videos a lot. https://www.youtube.com/watch?v=iMO8Hj1pWIc
0 · Reply
john2050
john2050 May. 14 at 2:26 PM
$BZUN will be an interesting earnings. Seems they still want to sink this like last earnings. But institutional ownership continues to tick up, although small incrementally month to month. Qiu over weekend said although BEC and BBM work in synergy they have both started to grow independently. Said success of 2025 opening unforeseen opportunities. Results continue to outpace expectations. Hope he has some good news to go with earnings. Could use more catalysts.
3 · Reply