Jun. 9 at 2:24 PM
$BZUN
This year's 618 shopping festival saw Baozun Yingsai, as a six-star ecosystem partner of Alibaba's Alimama platform, deeply involved in the formulation and execution of full-chain operation strategies, helping PUMA achieve a paradigm upgrade from "keyword-based traffic acquisition" to "AI-driven intent management."
Through the efficient collaborative application of AI Wanxiang Agent, and under the full-chain operation of Baozun e-commerce, PUMA's first wave of Speedcat GMV exceeded 10 million yuan during the 618 shopping festival, AIPL assets increased by 1XX%, and new customer transactions accounted for 8X%.
https://www.163.com/dy/article/KUU30TGS05199O51.html