Market Cap 158.63M
Revenue (ttm) 1.42B
Net Income (ttm) -34.62M
EPS (ttm) N/A
PE Ratio 13.24
Forward PE N/A
Profit Margin -2.43%
Debt to Equity Ratio 0.22
Volume 56,943
Avg Vol 244,538
Day's Range N/A - N/A
Shares Out 58.11M
Stochastic %K 31%
Beta 0.51
Analysts Strong Sell
Price Target $3.89

Company Profile

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management...

Industry: Internet Retail
Sector: Consumer Cyclical
Phone: 86 21 6080 9991
Address:
No. 1-9, West Jiangchang Road, Lane 510, Shanghai, China
Strategic
Strategic Aug. 20 at 7:54 PM
$BZUN - JUST BLEW IT: Nike has erased nearly $200 billion in market value as the iconic American brand’s stock sinks to a 12-year low. The Swoosh-emblazoned brand has been on a yearslong slide, with shares plunging nearly 80% from Nike’s 2021 all-time high of $177.51. The staggering decline is fueling fresh criticism of the company and its past controversies, including Nike’s 2019 decision to pull a planned Betsy Ross flag sneaker after Colin Kaepernick raised concerns over the design. Sen. Ted Cruz is now taking aim at the brand, pointing back to his own Nike boycott and declaring: “#GoWokeGoBroke.” https://www.foxnews.com/politics/ted-cruz-takes-victory-lap-iconic-american-brands-stock-hits-12-year-low
0 · Reply
TradesTyrone
TradesTyrone Aug. 20 at 5:59 PM
$KWEB $BZUN $BIDU $BABA Added. Next leg up soon imho. lets see
0 · Reply
Shane_4K
Shane_4K Aug. 20 at 4:55 PM
$BZUN only thing that matters next week is continuation of operational progress. All other things including stock price is a waste of time for the time being (it’s not fun but we need to be realistic)
0 · Reply
john2050
john2050 Aug. 20 at 1:59 PM
$BZUN will be interesting to see if they mention Abercrombie during earnings. Sounds like Abercrombie already decided to partner with someone. It’ll depend on how much for how much. Still over 150 million in revenue and profitable. As is the case with Baozun someone already knows.
1 · Reply
Baozun13
Baozun13 Aug. 20 at 12:49 PM
$BZUN Seem to have lost access to my account so starting fresh- 🫤
1 · Reply
Belgian_Sailorman
Belgian_Sailorman Aug. 19 at 10:56 AM
$BZUN Don't you start to love it..I think here she goes down further again..most likely fill that gap @ 2.58. Ooh well
0 · Reply
Tatinand
Tatinand Aug. 18 at 3:02 PM
$BZUN It feels like just yesterday that the stock was rallying strongly ahead of earnings.
0 · Reply
Madafaka1
Madafaka1 Aug. 17 at 4:38 PM
$BZUN This will be between $2,50-$2,70 before numbers and after those numbers we wil be happy when it touches $3 again and probably I will dump there and dont look back.
0 · Reply
Tatinand
Tatinand Aug. 17 at 4:33 PM
0 · Reply
john2050
john2050 Aug. 15 at 1:20 PM
$BZUN the reason they coupled Ralph Lauren’s success in article about Baozun GAP Ralph Lauren partnered with Baozun and Tencent to build a smart retail store called "The World of Ralph Lauren" in China. This digital and physical collaboration helps the luxury brand connect with young, tech-savvy shoppers and grow its lifestyle presence online and offline
1 · Reply
Latest News on BZUN
Baozun Announces Results of Annual General Meeting of Shareholders

Tue, 16 Jun 2026 19:22:00 -0400 - 2 months ago

Baozun Announces Results of Annual General Meeting of Shareholders


Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

2026-06-01T15:01:01.000Z - 2 months ago

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)


Baozun (BZUN) Q1 2026 Earnings Call Transcript

2026-05-27T18:50:15.000Z - 3 months ago

Baozun (BZUN) Q1 2026 Earnings Call Transcript


Baozun Q1 2026 EPS Tops Expectations by 102.3%, Revenue Up 15%

2026-05-20T13:31:35.000Z - 3 months ago

Baozun Q1 2026 EPS Tops Expectations by 102.3%, Revenue Up 15%


Baozun Q1 Earnings Call Highlights

Wed, 20 May 2026 09:06:45 -0400 - 3 months ago

Baozun Q1 Earnings Call Highlights


Baozun Releases Q1 2026 Financial Results

2026-05-20T12:18:20.000Z - 3 months ago

Baozun Releases Q1 2026 Financial Results


Baozun Earnings Call Transcript: Q1 2026

May 20, 2026, 7:30 AM EDT - 3 months ago

Baozun Earnings Call Transcript: Q1 2026


Baozun Earnings release: Q1 2026

May 20, 2026, 7:30 AM EDT - 3 months ago

Baozun Earnings release: Q1 2026


Baozun Slides: Q1 2026

May 20, 2026, 7:30 AM EDT - 3 months ago

Baozun Slides: Q1 2026


Baozun Announces First Quarter 2026 Unaudited Financial Results

Wed, 20 May 2026 06:00:00 -0400 - 3 months ago

Baozun Announces First Quarter 2026 Unaudited Financial Results


Baozun Schedules Annual General Meeting of Shareholders

Fri, 15 May 2026 06:00:00 -0400 - 3 months ago

Baozun Schedules Annual General Meeting of Shareholders


Baozun Releases 2025 Annual Sustainability Report

Thu, 23 Apr 2026 07:42:00 -0400 - 4 months ago

Baozun Releases 2025 Annual Sustainability Report


Baozun Files Annual Reports for Fiscal Year 2025

Thu, 23 Apr 2026 06:50:00 -0400 - 4 months ago

Baozun Files Annual Reports for Fiscal Year 2025


Baozun Releases 2025 Chairman Letter

Thu, 23 Apr 2026 06:00:00 -0400 - 4 months ago

Baozun Releases 2025 Chairman Letter


Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

2026-04-10T13:00:13.000Z - 4 months ago

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)


Baozun (BZUN) Q4 2025 Earnings Call Transcript

2026-03-25T13:38:36.000Z - 5 months ago

Baozun (BZUN) Q4 2025 Earnings Call Transcript


Baozun Earnings Call Transcript: Q4 2025

Mar 25, 2026, 7:30 AM EDT - 5 months ago

Baozun Earnings Call Transcript: Q4 2025


Baozun Earnings release: Q4 2025

Mar 25, 2026, 7:30 AM EDT - 5 months ago

Baozun Earnings release: Q4 2025


Baozun Slides: Q4 2025

Mar 25, 2026, 7:30 AM EDT - 5 months ago

Baozun Slides: Q4 2025


Baozun Annual report: Q4 2025

Mar 25, 2026, 7:30 AM EDT - 5 months ago

Baozun Annual report: Q4 2025


Earnings Scheduled For March 25, 2026

2026-03-25T11:11:18.000Z - 5 months ago

Earnings Scheduled For March 25, 2026


Baozun Earnings Call Transcript: Q3 2025

Nov 25, 2025, 6:30 AM EST - 9 months ago

Baozun Earnings Call Transcript: Q3 2025


Baozun Earnings release: Q3 2025

Nov 25, 2025, 6:30 AM EST - 9 months ago

Baozun Earnings release: Q3 2025


Baozun Slides: Q3 2025

Nov 25, 2025, 6:30 AM EST - 9 months ago

Baozun Slides: Q3 2025


Earnings Scheduled For November 25, 2025

2025-11-25T11:11:12.000Z - 9 months ago

Earnings Scheduled For November 25, 2025


Baozun Announces Third Quarter 2025 Unaudited Financial Results

Tue, 25 Nov 2025 05:00:00 -0500 - 9 months ago

Baozun Announces Third Quarter 2025 Unaudited Financial Results


Baozun Earnings Call Transcript: Q2 2025

Aug 28, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings Call Transcript: Q2 2025


Baozun Earnings release: Q2 2025

Aug 28, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings release: Q2 2025


Baozun Slides: Q2 2025

Aug 28, 2025, 7:30 AM EDT - 1 year ago

Baozun Slides: Q2 2025


Baozun Announces Second Quarter 2025 Unaudited Financial Results

Thu, 28 Aug 2025 06:00:00 -0400 - 1 year ago

Baozun Announces Second Quarter 2025 Unaudited Financial Results


Baozun Earnings Call Transcript: Q1 2025

May 21, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings Call Transcript: Q1 2025


Baozun Earnings release: Q1 2025

May 21, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings release: Q1 2025


Baozun Slides: Q1 2025

May 21, 2025, 7:30 AM EDT - 1 year ago

Baozun Slides: Q1 2025


Baozun Releases 2024 Sustainability Report

Apr 23, 2025, 7:17 AM EDT - 1 year ago

Baozun Releases 2024 Sustainability Report


Baozun Files Annual Reports for Fiscal Year 2024

Apr 23, 2025, 6:38 AM EDT - 1 year ago

Baozun Files Annual Reports for Fiscal Year 2024


Baozun Releases 2024 Chairman Letter

Apr 23, 2025, 6:00 AM EDT - 1 year ago

Baozun Releases 2024 Chairman Letter


Baozun Earnings Call Transcript: Q4 2024

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings Call Transcript: Q4 2024


Baozun Annual report: Q4 2024

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Annual report: Q4 2024


Baozun Earnings release: Q4 2024

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings release: Q4 2024


Baozun Slides: Q4 2024

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Slides: Q4 2024


Baozun price target raised to $4.20 from $3.90 at Citi

2024-11-26T11:30:38.000Z - 1 year ago

Baozun price target raised to $4.20 from $3.90 at Citi


Baozun Earnings Call Transcript: Q3 2024

Nov 21, 2024, 6:30 AM EST - 1 year ago

Baozun Earnings Call Transcript: Q3 2024


Baozun Earnings release: Q3 2024

Nov 21, 2024, 6:30 AM EST - 1 year ago

Baozun Earnings release: Q3 2024


Baozun Slides: Q3 2024

Nov 21, 2024, 6:30 AM EST - 1 year ago

Baozun Slides: Q3 2024


Baozun downgraded to Hold from Outperform at CLSA

2024-08-30T08:59:22.000Z - 2 years ago

Baozun downgraded to Hold from Outperform at CLSA


Baozun Earnings Call Transcript: Q2 2024

Aug 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings Call Transcript: Q2 2024


Baozun Earnings release: Q2 2024

Aug 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings release: Q2 2024


Baozun Slides: Q2 2024

Aug 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Slides: Q2 2024


Baozun Earnings Call Transcript: Q1 2024

May 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings Call Transcript: Q1 2024


Baozun Earnings release: Q1 2024

May 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings release: Q1 2024


Baozun Slides: Q1 2024

May 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Slides: Q1 2024


Baozun Announces First Quarter 2024 Unaudited Financial Results

May 28, 2024, 6:00 AM EDT - 2 years ago

Baozun Announces First Quarter 2024 Unaudited Financial Results


Baozun Releases 2023 Sustainability Report

Apr 19, 2024, 7:13 AM EDT - 2 years ago

Baozun Releases 2023 Sustainability Report


Baozun CFO Arthur Yu to leave role, Catherine Zhu to succeed

2024-04-19T10:42:14.000Z - 2 years ago

Baozun CFO Arthur Yu to leave role, Catherine Zhu to succeed


Baozun Strengthens Leadership Team

Apr 19, 2024, 6:34 AM EDT - 2 years ago

Baozun Strengthens Leadership Team


Baozun Files Annual Reports for Fiscal Year 2023

Apr 19, 2024, 6:26 AM EDT - 2 years ago

Baozun Files Annual Reports for Fiscal Year 2023


Baozun Releases 2023 Chairman Letter

Apr 19, 2024, 6:00 AM EDT - 2 years ago

Baozun Releases 2023 Chairman Letter


Baozun downgraded to Hold from Buy at China Renaissance

2024-03-26T00:35:59.000Z - 2 years ago

Baozun downgraded to Hold from Buy at China Renaissance


Baozun price target lowered to $2.60 from $3.10 at HSBC

2024-03-22T10:54:12.000Z - 2 years ago

Baozun price target lowered to $2.60 from $3.10 at HSBC


Baozun Earnings Call Transcript: Q4 2023

Mar 21, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings Call Transcript: Q4 2023


Baozun Annual report: Q4 2023

Mar 21, 2024, 7:30 AM EDT - 2 years ago

Baozun Annual report: Q4 2023


Baozun Earnings release: Q4 2023

Mar 21, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings release: Q4 2023


Baozun Slides: Q4 2023

Mar 21, 2024, 7:30 AM EDT - 2 years ago

Baozun Slides: Q4 2023


Baozun upgraded to Buy from Outperform at Daiwa

2024-02-08T13:58:50.000Z - 2 years ago

Baozun upgraded to Buy from Outperform at Daiwa


Baozun Announces US$20 million Share Repurchase Program

Jan 24, 2024, 6:00 AM EST - 2 years ago

Baozun Announces US$20 million Share Repurchase Program


Baozun Earnings Call Transcript: Q3 2023

Nov 22, 2023, 6:30 AM EST - 2 years ago

Baozun Earnings Call Transcript: Q3 2023


Baozun Earnings release: Q3 2023

Nov 22, 2023, 6:30 AM EST - 2 years ago

Baozun Earnings release: Q3 2023


Baozun Slides: Q3 2023

Nov 22, 2023, 6:30 AM EST - 2 years ago

Baozun Slides: Q3 2023


Baozun Announces Third Quarter 2023 Unaudited Financial Results

Nov 22, 2023, 5:00 AM EST - 2 years ago

Baozun Announces Third Quarter 2023 Unaudited Financial Results


Baozun Earnings Call Transcript: Q2 2023

Aug 28, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings Call Transcript: Q2 2023


Baozun Earnings release: Q2 2023

Aug 28, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings release: Q2 2023


Baozun Slides: Q2 2023

Aug 28, 2023, 7:30 AM EDT - 3 years ago

Baozun Slides: Q2 2023


Baozun Earnings Call Transcript: Q1 2023

May 25, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings Call Transcript: Q1 2023


Baozun Earnings release: Q1 2023

May 25, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings release: Q1 2023


Baozun Slides: Q1 2023

May 25, 2023, 7:30 AM EDT - 3 years ago

Baozun Slides: Q1 2023


Baozun Announces First Quarter 2023 Unaudited Financial Results

May 25, 2023, 6:00 AM EDT - 3 years ago

Baozun Announces First Quarter 2023 Unaudited Financial Results


Baozun Releases 2022 Sustainability Report

Apr 25, 2023, 6:34 AM EDT - 3 years ago

Baozun Releases 2022 Sustainability Report


Baozun Files Annual Report on Form 20-F for Fiscal Year 2022

Apr 25, 2023, 6:27 AM EDT - 3 years ago

Baozun Files Annual Report on Form 20-F for Fiscal Year 2022


Baozun Releases 2022 Chairman Letter

Apr 25, 2023, 6:19 AM EDT - 3 years ago

Baozun Releases 2022 Chairman Letter


Baozun Earnings Call Transcript: Q4 2022

Mar 22, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings Call Transcript: Q4 2022


Baozun Annual report: Q4 2022

Mar 22, 2023, 7:30 AM EDT - 3 years ago

Baozun Annual report: Q4 2022


Baozun Earnings release: Q4 2022

Mar 22, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings release: Q4 2022


Baozun Slides: Q4 2022

Mar 22, 2023, 7:30 AM EDT - 3 years ago

Baozun Slides: Q4 2022


Baozun Earnings Call Transcript: Q3 2022

Nov 29, 2022, 6:30 AM EST - 4 years ago

Baozun Earnings Call Transcript: Q3 2022


Baozun Earnings release: Q3 2022

Nov 29, 2022, 6:30 AM EST - 4 years ago

Baozun Earnings release: Q3 2022


Baozun Slides: Q3 2022

Nov 29, 2022, 6:30 AM EST - 4 years ago

Baozun Slides: Q3 2022


Baozun Announces Third Quarter 2022 Unaudited Financial Results

Nov 29, 2022, 5:00 AM EST - 4 years ago

Baozun Announces Third Quarter 2022 Unaudited Financial Results


Gap to sell Greater China units to e-commerce firm Baozun

Nov 8, 2022, 1:31 AM EST - 4 years ago

Gap to sell Greater China units to e-commerce firm Baozun


Strategic
Strategic Aug. 20 at 7:54 PM
$BZUN - JUST BLEW IT: Nike has erased nearly $200 billion in market value as the iconic American brand’s stock sinks to a 12-year low. The Swoosh-emblazoned brand has been on a yearslong slide, with shares plunging nearly 80% from Nike’s 2021 all-time high of $177.51. The staggering decline is fueling fresh criticism of the company and its past controversies, including Nike’s 2019 decision to pull a planned Betsy Ross flag sneaker after Colin Kaepernick raised concerns over the design. Sen. Ted Cruz is now taking aim at the brand, pointing back to his own Nike boycott and declaring: “#GoWokeGoBroke.” https://www.foxnews.com/politics/ted-cruz-takes-victory-lap-iconic-american-brands-stock-hits-12-year-low
0 · Reply
TradesTyrone
TradesTyrone Aug. 20 at 5:59 PM
$KWEB $BZUN $BIDU $BABA Added. Next leg up soon imho. lets see
0 · Reply
Shane_4K
Shane_4K Aug. 20 at 4:55 PM
$BZUN only thing that matters next week is continuation of operational progress. All other things including stock price is a waste of time for the time being (it’s not fun but we need to be realistic)
0 · Reply
john2050
john2050 Aug. 20 at 1:59 PM
$BZUN will be interesting to see if they mention Abercrombie during earnings. Sounds like Abercrombie already decided to partner with someone. It’ll depend on how much for how much. Still over 150 million in revenue and profitable. As is the case with Baozun someone already knows.
1 · Reply
Baozun13
Baozun13 Aug. 20 at 12:49 PM
$BZUN Seem to have lost access to my account so starting fresh- 🫤
1 · Reply
Belgian_Sailorman
Belgian_Sailorman Aug. 19 at 10:56 AM
$BZUN Don't you start to love it..I think here she goes down further again..most likely fill that gap @ 2.58. Ooh well
0 · Reply
Tatinand
Tatinand Aug. 18 at 3:02 PM
$BZUN It feels like just yesterday that the stock was rallying strongly ahead of earnings.
0 · Reply
Madafaka1
Madafaka1 Aug. 17 at 4:38 PM
$BZUN This will be between $2,50-$2,70 before numbers and after those numbers we wil be happy when it touches $3 again and probably I will dump there and dont look back.
0 · Reply
Tatinand
Tatinand Aug. 17 at 4:33 PM
0 · Reply
john2050
john2050 Aug. 15 at 1:20 PM
$BZUN the reason they coupled Ralph Lauren’s success in article about Baozun GAP Ralph Lauren partnered with Baozun and Tencent to build a smart retail store called "The World of Ralph Lauren" in China. This digital and physical collaboration helps the luxury brand connect with young, tech-savvy shoppers and grow its lifestyle presence online and offline
1 · Reply
Jamie_Dimon
Jamie_Dimon Aug. 14 at 8:07 PM
$BZUN Consistent last minute downward manipulation is impressive…ly bad…
0 · Reply
Madafaka1
Madafaka1 Aug. 14 at 9:39 AM
$BZUN numbers hopefully be better received than those of JD.
0 · Reply
NRG8
NRG8 Aug. 13 at 10:29 PM
$BZUN A good time to buy $BZUN ... 😉 .
1 · Reply
michaelhearn
michaelhearn Aug. 13 at 9:32 PM
$BZUN added today
1 · Reply
TradesTyrone
TradesTyrone Aug. 13 at 1:38 PM
$KWEB $BZUN $BIDU $BABA Month out calls today for the next leg up? Which contracts you been scheming @GregLippmann ?!
2 · Reply
focafoca99
focafoca99 Aug. 13 at 10:15 AM
$BZUN announced its upcoming Q2 2026 unaudited results release on Aug 27.
0 · Reply
Tatinand
Tatinand Aug. 12 at 2:08 PM
0 · Reply
Tatinand
Tatinand Aug. 11 at 2:04 PM
$BZUN How is it possible for a company with fundamentals like these to have a share price more depressed than that of a bankrupt company? I would genuinely appreciate hearing other shareholders’ views. My own view is becoming increasingly clear: I believe this stock is being manipulated, and I would not rule out the possibility that the company itself is somehow involved or at least benefiting from the situation. There appears to be a very deliberate agenda behind what we are seeing. At this point, I struggle to find any other credible explanation for the persistent weakness in the share price, the complete lack of meaningful communication, and what appears to be a shocking disregard for shareholders and shareholder value. The company’s silence is no longer merely disappointing; it is deeply suspicious. Management’s apparent lack of concern for its own shareholders is, in my opinion, scandalous and increasingly difficult to defend.
5 · Reply
Tatinand
Tatinand Aug. 11 at 1:59 PM
0 · Reply
Baozun
Baozun Aug. 11 at 12:54 PM
$BZUN sea limited up 10% Baozun can follow form-
0 · Reply
john2050
john2050 Aug. 11 at 9:59 AM
$BZUN https://amp.scmp.com/business/companies/article/3363647/gap-bucks-retail-headwinds-massive-china-expansion-amid-localisation-drive
0 · Reply
Tatinand
Tatinand Aug. 10 at 7:50 PM
$BZUN KFG???? 👇👇👇🤡
0 · Reply