Apr. 20 at 12:36 PM
$ADYEY
Adyen represents what a Fintech challenger was meant to be: built on a modern tech stack, growing rapidly, and winning market share from the incumbents.
I believe it is fair to say that Adyen has figured out how to win over enterprise clients, and it is only a matter of time before it overtakes the biggest incumbents. However, while enterprise clients represent the majority of payment volume, they represent the minority of revenue for merchant acquirers.
Adyen does not have the organizational capacity to serve small businesses. Instead, they aim to become a partner of choice for “platforms” serving SMBs. The bet is that small businesses won’t buy financial services directly; those services will be embedded in the software they rely on to run their business.
If this bet plays out, and Adyen manages to capitalize on this opportunity, it has a long runway ahead! Let’s dive in! 👇🏻
https://www.popularfintech.com/p/adyen-for-platforms