Sep. 3 at 6:11 PM
$NKE is trading near multi-year lows on September 3, and the market still seems unconvinced by the turnaround. Nike’s June 30 results showed Q4 revenue down 1%, with Greater China down 17%. Wholesale improved 4%, but Nike Direct fell 7%, which keeps the recovery story uneven.
Nike added another execution piece on August 27, naming Jane Ewing Chief Commercial Officer effective September 7, overseeing Sales and Nike Direct. That matters, but leadership changes alone will not fix demand. The next hard checkpoint is Q1 FY2027 earnings on October 1. I’ll be watching China, Direct sales and margin quality. Adidas
$ADDYY remains the clearest peer comparison.
Not financial advice. Do your own research.