Sep. 18 at 5:34 PM
Nike could see a
$1.3B revenue boost from the 2026 FIFA World Cup, sponsoring six top teams and leveraging a
$4.9B marketing push in North America, says RBC analyst Piral Dadhania. The focus on top teams in Brazil, Portugal, France, England, Croatia, and the Netherlands may enhance brand recognition and showcase product innovations.
By contrast, Adidas has a smaller $ 3B marketing budget and will likely sponsor four teams: Argentina, Spain, Belgium, and Germany. RBC upgraded Nike to outperform, raising its price target to
$90 and projecting 2026 revenue of
$47.3B, above the
$45.91B FactSet consensus. Nike’s pipeline in running, basketball, and apparel is strengthening, with a World Cup product launch in March 2026.
Fiscal Q1 earnings are expected Sept. 30: 27¢ adjusted profit per share and
$10.98B revenue.
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