Sep. 5 at 1:18 PM
🔥
$LULU getting crushed in premarket – down nearly 20% after slashing its outlook. Trump’s new tariffs + end of duty-free shipping exemption = a
$240M hit this year.
📉 Q2 earnings disappointed, U.S. sales slowed, and CFO warns margins will take a beating. Meanwhile, rivals like
$NKE &
$ADDYY are also feeling tariff pain, but LULU looks especially exposed with most products made in Asia.
👟 CEO admits product cycles got “too long, too predictable” while cheaper brands like Vuori & Alo are stealing momentum.
Shares now at
$165 premarket vs
$206 close. Down 46% YTD and off 43% over 5 yrs while S&P soared. Mixed analyst targets (
$100–
$500) keep this a battleground stock.
Is
$LULU just the latest tariff victim — or the dip of the decade?