Jul. 19 at 1:12 PM
$SSSS
"Liquid Death, which last year was valued at
$1.4 billion after securing
$67 million in its most-recent financing round, is confident its “unextreme” lower-caffeine offer will cut through the competition when tied to its branding."
"Energy drinks are the most common other item in the physical and digital shopping baskets of Liquid Death buyers, Cessario said, citing data from consumer research firm Numerator. Better-for-you options, which include some low-sugar but high-caffeine drinks, saw the biggest increase in consumption in the wider estimated
$23.9 billion energy drinks category between January 2023 and 2024, according to Mintel analysis of the U.S. market."
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