Dec. 2 at 6:44 PM
Fluent secured a new
$30 million financing facility with Bay View Funding, a subsidiary of Heritage Bank of Commerce. The facility is backed by all assets of Fluent and its subsidiaries but carries no liquidity or financial covenants, offering greater borrowing capacity than its previous credit line with SLR Credit Solutions, which has now been repaid.
CFO Ryan Perfit said the deal strengthens financial flexibility and supports continued investment in its commerce media business. Investors reacted positively, viewing the agreement as beneficial for operations and growth prospects. Fluent describes itself as a leading provider of commerce media solutions connecting brands with consumers through its proprietary platforms.
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