Jul. 9 at 8:10 PM
Better Home & Finance Holding gained after Northland Securities upgraded the stock to Outperform from Market Perform and initiated a
$38 price target, citing substantial upside despite a difficult macro backdrop of elevated interest rates and higher oil prices. Analyst Owen Rickert said the company is making meaningful progress across several growth initiatives and is well positioned to take market share from larger competitors.
Northland highlighted Better's expanding fintech partnerships with Credit Karma, Coinbase, Stripe, and FOA, its growing HELOC business, and its proprietary AI-powered Tinman lending platform as key competitive advantages. The firm also pointed to an improving cost structure, supporting its view that Better is moving toward greater operational efficiency.
The upgrade follows strong first-quarter 2026 results, with loan volume increasing 89% year over year and revenue rising 52%.
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