Dec. 28 at 3:18 AM
$TNXP I’m also noticing what we haven’t seen… Tonmya commercials. It’s possible physician-targeting is working, or we would see ads already. That may mean they aren’t burning through a lot of the cash pile to fund this launch!!
Nope, I don’t see any ads or commercials yet. When I search, I see the interviews with Seth and the expo/ convention presentations. Those are cheap or free forms of advertising, mostly reaching physicians.
That aligns with their stated strategy of having the salesforce first target the major prescribing physicians. That cheap and efficient “shooting fish in a barrel” approach reaches physicians who prescribe 70% of the Fibro scripts.
Tonix is gathering all the revenue they can from this low-hanging fruit first to get that cash flow going. So, it’s possible physician-targeting is working, or we would see ads already.
