Mar. 9 at 2:58 PM
$PROF sorry folks but there's just too many questions in that call that analysts aren't picking up on. For 18 months now and more, management has been touting interventional MRI as their ticket to unicorn.
$PROF was going to ride the iMRI wave and to that end they started a project to add the Siemens Freemax 0.5T system to their list of supported MRI's, indicating a soft launch for Q3/25. It never happened and the best that is now promised is that it will happen 'later in 2026'. But in the meantime, the strategy described in this call has pivoted... back to the original business plan of utilizing the installed base of existing non-interventional MRI's! That means a major engineering effort to modify the product for Freemax is a year late at best, but because it's right off the front burner altogether now, the temporal aspect of that effort (remember your Iron Triangle folks, it's engineering management 101) is just flushed down the drain.
