Jul. 14 at 9:24 PM
$PONGF The King is Watching, the award-nominated roguelite kingdom builder with more than 600,000 units sold from developer Hypnohead and publisher tinyBuild, expands its reign to consoles, benevolently supervising subjects on PlayStation 5, Xbox Series X|S, and Nintendo Switch starting Wednesday, July 29.
https://www.gamespress.com/en-GB/Oversee-a-Bustling-Kingdom-in-The-King-is-Watching-Coming-to-Consoles-
"All in, TinyBuild spent three or four times more on localisation for the Chinese version than it normally would, and invested in a social media presence to make sure that players saw the game all over the place. The result was that more than 30% of The King is Watching's sales came from China."
https://www.gamesindustry.biz/how-steam-changes-and-a-china-strategy-helped-tinybuilds-the-king-is-watching-hit-500k-sales
That explains the big expo display in China for Kingmakers last weekend.
Reminder- Atari owns 7.9% of tinyBuild.
That may seem small- but if Kingmakers turns out to be 'the next COD / GTA'.... the trickle down value will still be BIG