Aug. 25 at 12:20 PM
$BZ BOSS Zhipin Q2 2026: Steady, With Share Gains Against the Macro Tide
Another steady quarter. Better efficiency at scale lifted core profit slightly above expectations. (The bigger beat on adjusted net profit came mainly from investment gains tied to the Zhipin IPO.)
Growing while the macro weakens comes down to two things: a later Chinese New Year pushed the spring hiring peak back, and as blue-collar recruitment moves online, BOSS Zhipin's product strength is winning it more share. World Cup sponsorship also helped, adding 9.3 million net new users.
With some competitors coping less well under pressure, QuestMobile data shows BOSS Zhipin's active users now account for more than half the market.
Overall, the same picture as before: steady growth, improving efficiency, consistent shareholder returns. The moat is intact and management is dependable.
