Major Cineplex Group Public Company Limited, together with its subsidiaries, operates as a lifestyle entertainment company primarily in Thailand. It operates through five segments: Cinema Business, Advertising Business, Bowling and Karaoke Business, Rental and Services Business, and Movie Content Business. The Cinema Business segment operates a network of cineplexes that offer various films selection in the multiplex cinema format, as well as restaurants, banks, and other lifestyle shops. This segment operates cineplexes under the Major Cineplex, EGV Cinema, Paragon Cineplex, Esplanade Cineplex, Paradise Cineplex, Mega Cineplex, Hatyai Cineplex, Quartier CineArt, Westgate Cineplex, Cineplex, Icon Cineconic, and Major Cinema brands, as well as 172 branches with 817 screens and 182,259 seats. The Advertising Business segment provides various advertising services, including cinema screen advertising, as well as below-the-line media solutions, such as screen advertising, VDO walls, tri-visions, plasma screens, menu boards, outdoor media, and 4D ads. The Bowling and Karaoke Business segment operates entertainment bowling venues under the Major Bowl Hit and Blu-O Rhythm & Bowl brands; karaoke rooms; and Sub-Zero, an ice skate club. As of December 31, 2020, this segment operated 11 bowling locations comprising 210 lanes, 127 karaoke rooms, and 3 ice skating rinks in Thailand, Cambodia, and Laos. The Rental and Services Business segment offers retail spaces for rent in the cineplexes. The Movie Content Business segment produces and distributes films; distributes VCD/DVD, Blu-ray, and film rights; prints and distributes pocket books; and engages in advertising agency, satellite broadcasting, and television programing activities. It also acts as an agent for selling of tickets. The company was founded in 1995 and is headquartered in Bangkok, Thailand.